Style & Fashion

These iconic streetwear brands, bred in hip-hop culture, were influential in the fashion world merging hip-hip with high fashion.

SoBeautiful

Did something suspicious happen with the Rocawear acquisition?

Jay-Z may be a brilliant business man and prolific lyricist, but not everything he touches turns to gold. His Rocawear clothing line has been steadily decreasing in sales and as of now, it’s taken a $500 million sales drop. The drop has caused many Manhattan employees to seek an unemployment line to reluctantly stand in. […]

Last Friday, Rocawear endorsed a rap showcase in their Manhattan showroom presented by Micbooth.com and sponsored by HollywoodPunch. The acts were VA’s femcee Audra the Rapper and Harlem’s Rich P. The two performed a handful of songs giving music fans a sample of their artistry. HelloBeautiful scoured the room for beauties with distinctive style! Check […]

Trey Songz is the new face of Rocawear's "Evolution" fragrance for the men. In the sexy & steamy teaser video, he watches a woman undress before taking her to bed.

As the face of Rocawear, Melanie Fiona went somewhere tropical to shoot the campaign for their Spring/Summer 2011 line. We’re assuming she’s in Puerto Rico since that’s where her fellow spokesman Trey Songz went for his photo shoot. Check out her photos below! Trey Songz Heads To Puerto Rico For Sexy New Rocawear Campaign [PHOTOS] […]

Trey Songz continues to do his job as the face of Rocawear. This time around, he’s posing for the fashion line’s Spring/Summer 2011 campaign. The gorgeous man is set against the gorgeous backdrop of Puerto Rico. Trey Songz Announces 4-City Valentine’s Day Tour Bikini Model’s Hair Catches On Fire At Diddy’s Album Release Party [VIDEO] […]

Rocawear teamed up with GQ for their fall collection party at Provacateur on September 15, 2010 in New York City.

Trey Songz has been handpicked to star in Jay-Z’s Rocawear “NEXT” campaign. He is joined by Melanie Fiona. We showed you the photos of their official finalized print ads back in August: Trey Songz & Melanie Fiona Star In Rocawear “NEXT” Campaign [PHOTOS] Now, we’ve got a first look at some behind-the-scenes footage of Trey […]

Alexis Jordan, one of Jay-Z’s RocNation’s newest labelmates, stars in Rocawear’s Fall 2010/Holiday lookbook. Just in time for the holidays. Alexis Jordan Covers Mariah’s “I Can’t Live” Acappella [VIDEO] Trey Songz & Melanie Fiona Star In Rocawear “NEXT” Campaign [PHOTOS] Jay-Z’s New Artist Range: Now A “Ladies Man”, Next A “Top Entertainer” Enter HelloBeautiful’s “Beautiful […]