Jay-Z may be a brilliant business man and prolific lyricist, but not everything he touches turns to gold. His Rocawear clothing line has been steadily decreasing in sales and as of now, it’s taken a $500 million sales drop. The drop has caused many Manhattan employees to seek an unemployment line to reluctantly stand in.
Ever resilient, Jay’s got plans of breathing new life into Rocawear and here’s three reasons he might just want to take the L on this one.
1. Commercial Success
Jay-Z is creating a new commercial to remind his fans that he went from “Marcy to Madison Square.” Here’s a thought Jigga. We know that already. So how about you use all the money you’re planning on spending on this commercial as a severance package for those employees who lost their job because of Rocawear’s decline.
2. Occupy Wall Street(s)
2. When Rocawear developed the “Occupy All Streets” T-shirts, they sold out like hot cakes. Too bad Jay-Z didn’t think it was necessary to give any of the proceeds to the movement the T-shirts were inspired by–Occupy Wall Street. That’s just rude and so unsupportive. And you want people to support Rocawear?
3. Who Gon’ Wear These Boo?
When you’re a tastemaker and you decide to develop a clothing line, your line should reflect your personal style. I guarantee you that Jay-Z has absolutely no Rocawear in his closet and why would he. They’re pushing some stereotypically ghetto garb.
Do you think Jay-Z needs to keep trying with Rocawear or give it up?