There’s no question that Beyoncé’s latest video and song, “Formation” is oozing with a pro-Black agenda. She says it [“I like my negro nose with Jackson Five nostrils”], she looks it being styled by Shiona Turini, and she conveys it on lens under the direction of Melina Matsoukas.
From the writing to the conceptualization and residing voice of the Queen Diva of New Orleans Bounce, Big Freedia, Queen Bey took on the task of informing her fan base that she’s not only an international superstar but a proud Black woman. And as more eyes watched the video, more opinions were formed about the message and overall direction the 34-year-old’s career.
“#Formation is one of the blackest, countriest, southernest, dopest, bravest, ratchetest music videos I’ve seen in a while. Loved it,” Trouble T-Roy said on Twitter. “If Cam Newton wins the Super Bowl after Beyoncé performs ‘Formation’ in the last year of Obama’s presidency, do reparations appear?,” Michelle Huxtable commented.
While there is question as to why the singer is choosing to highlight New Orleans ten years after Hurricane Katrina’s devastation, the message should not go for nought. The city was ignored, the people –predominately of color– are still suffering, and Beyoncé has direct linage to Louisiana. There’s no question or doubt about that.
What is interesting, is the mainstream reaction to the song and video. Quite frankly, some White folks didn’t know how to digest it.
Cosmopolitan quickly came under fire for calling Blue Ivy a “spirit animal,” which was not only offensive to Native Americans but doesn’t rub well when talking about an actual human being.
Honestly, it’s to be expected. Because when a White artist does a “squad girls” video its the greatest thing ever– even though non-inclusive of people of color. But when a woman as powerful and obviously Black as Beyoncé, does that same thing, there’s chatter.
Well, as Queen Bey put it “Bitch, I’m back by popular demand.”
Watch her win, regardless.
And make sure to check out her performance at the 2016 Super Bowl 50 half time show tonight on CBS at 6:30pm EST.