Kevin Hart takes physical fitness very seriously. He enjoys working out and tries to do it daily. Over the past year, he has expanded his passion for health and fitness to his fans.
Throughout 2015 and continuing into the new year, Kevin Hart and Nike teamed up for 5K runs and high-intensity events branded as “Move With Hart.” Kevin is adding a new dimension to his commitment to getting his fans in shape.
On Jimmy Fallon, Kevin announced a cross-trainer collaboration with Nike. His cross-trainer, which he named,The Hustle Harts, will release in April 2016.
“I want to inspire people, to motivate people, to become the best versions of themselves possible, through physical fitness.” – Kevin Hart
Hart wore his new shoe on Fallon for the world to get a sneak peek. The Nike is red with a gold shoe. There are inspiring quotes painted on the shoe that become highly visible when you take a flash photo.
The crosstrainers will be in two color ways, in honor of both his children. Hart modeled the red and gold version on Kimmel, revealing it represents his son Hendrix.
This is a great collaboration for Nike and brings positive marketing from the black community since Kanye West has been vocal about the brand.
“Nike, Nike treat employees just like slaves / Gave LeBron a billi’ not to run away (Yo!)” ~ Kanye West, Facts
Kevin Hart is the first actor/entertainer to get a cross-training shoe. Congratulations, Kevin!
What do you think of Kevin’s new shoe with Nike?