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Earlier this week, we showed you behind-the-scenes photos and a sneak peek of Rihanna’s music video for her latest single “Rude Boy.”

Well, the full-length video is here!

Here’s what RiRi had to say about it’s concept!

“[The video] is completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”

Rihanna: “I Love Women, But I’m Not Gay”

Matt Kemp: Rihanna And I Are “Just Friends”

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  • http://www.pctv4me2.com/new-video-rihanna39s-quotrude-boyquot-hello-beautiful/ pctv4me » Blog Archive » NEW VIDEO: Rihanna#39;s quot;Rude Boyquot;! | Hello Beautiful

    [...] Today found this great, post read this quick excerpt : “[The video] is completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes … Read the rest of this great post Here [...]

  • http://www.blackplanet.com/Tyelisha2/ Tyelisha2

    I LOVE IT…IT’S COOL AND DIFFERENT AND IT REMINDS ME OF THE LATE 80′S INTO EARLY 90′S

  • http://www.blackplanet.com/Deletha_J/ Deletha_J

    i like it… thats my song

  • http://www.blackplanet.com/upnorthdude09/ upnorthdude09

    Wow..dam she has a viscous whine….) Yeah the video is hot and she is fine as hell! The dude in the background dancing is crazy too though…. Rep BARBADOS baby girl show them how it goes down there! We love you!

  • http://www.blackplanet.com/jahlet/ jahlet

    What a mess. I hate this song, She can’t dance. she needs to take some more lessons from the islands.

  • http://www.blackplanet.com/burrito_3000/ burrito_3000

    I love this song..but I think it’s funny at first she had a rude and sexy boy then she broke up with him lol

  • http://www.blackplanet.com/SIMONE211MD/ SIMONE211MD

    NICE RIRI!! AND U CALL YOURSELF A ROLE MODEL. THIS IS THE KIND OF NEGATIVITY THAT U R FILLING THE MIND OF YOUR YOUNG FANS??? REAL NICE.

  • http://www.blackplanet.com/sweet7ate9/ sweet7ate9

    @burrito_3000 lmao yeah true
    ppl trying to b a sex symbol by saying they love womennn goshhhhhh that s olddd nextttttttttttttttttttttttttttttttttttttttt
    rih rih stop trying to b sexy , ur style is kool and ur a cool girl thats different from being sexy , angelina is sexy yeah
    an y u guys keep saying we jus friends we jus friends we jus friends that’s annoying !!man u have a heart girl ppl kno it’s ok u dont have to protect ur image like that ppl with eyes can realise that s**t ppl are not stupid rihrih
    same s**t different toilet ( shm and sigh)
    from ur old fan

  • http://www.blackplanet.com/dottie_03/ dottie_03

    LOVIN THE COLORS this was koo i liked it!

  • http://kissrichmond.com/national/news-gossip/deedeerenee/video-rihanna-gets-rude-on-ellen/ VIDEO: Rihanna Gets “Rude” On Ellen | KissRichmond

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://hellobeautiful.com/your-world/news-gossip/danielle-cheesman/video-rihanna-gets-rude-on-ellen/ VIDEO: Rihanna Gets “Rude” On Ellen | Hello Beautiful

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://tlcnaptown.com/national/news-gossip/firstlady/video-rihanna-gets-rude-on-ellen/ VIDEO: Rihanna Gets “Rude” On Ellen | TLCNapTown – WTLC

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://foxy955stl.com/national/news-gossip/wfun/video-rihanna-gets-rude-on-ellen/ VIDEO: Rihanna Gets “Rude” On Ellen | Foxy955STL

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://hiphopnc.com/videos/bdawson/video-rihanna-gets-rude-on-ellen/ VIDEO: Rihanna Gets “Rude” On Ellen | HipHopNC – K 97.5

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://www.blackplanet.com/Jahz_Lynx1/ Jahz_Lynx1

    OoooKay! I think the pregnacy rate in Haiti was a ridiculous 98% with 20% of women dieing in childbirth. Rhi needs a cause that actually helps people not leads to more black folks being born in to poverty, illiteracy and moral decay. This song is totally irresponsible in regards to the women of the Carribean culture. Sex leads to children and the responsibility of parenthood. Politcally, she’s extremely short sighted but some folks thought she was “all-that” enough to make her a Women of the Year. Yuck!

  • http://hellobeautiful.com/your-world/news-gossip/hello-beautiful-staff/video-riri-takes-us-behind-the-scenes-of-rude-boy/ VIDEO: RiRi Takes Us Behind The Scenes Of “Rude Boy” | Hello Beautiful

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://hellobeautiful.com/your-world/news-gossip/hello-beautiful-staff/rihanna-to-play-dominatrix-in-last-dragon-remake/ Rihanna To Play Dominatrix In “Last Dragon” Remake | Hello Beautiful

    [...] Check out RiRi’s “Rude Boy” video TAGS: dominatrix, Last Dragon, rihanna Share with Friends! [...]

  • http://www.blackplanet.com/renegde7/ renegde7

    ppl need to stop talkin bout RiRi like she is dumb, obviously she is not to be makin more money than any of u will make in their whole lifetime. 1. she was in an abusive relationship and like any young woman she is just trying to find herself and piece her life back together in the public eye. 2. rude boy is an island term that means someone who is sexy and exciting chris brown beating her ass is not apart of that description. 3, if you hate RiRi so much then stop clickin news articles that contain her in the subject title, ppl who post comments claiming not to care obviously do, your makin yourself look like a jealous hater and it is really unflatering.

  • http://www.blackplanet.com/renegde7/ renegde7

    and furthermore i really think she didnt proclaim herself as a rolemodel, y is it that we can praise beyonce’ when she does the same s**t, ive seen her concerts and performing in corsets and red garter belts doesnt make u a role model, y dont u look at her video for “video phone” and tell me the difference

  • http://www.blackplanet.com/MyEyezAdoreU/ MyEyezAdoreU

    The way she touted her roots I expected to hear some soca or reggae thrown in. This song was awful! And to the brother who commented on her ‘wining’. You obviously know nothing about that do ya? She has yet to move those hips like an island girl. I should know.

  • http://thebeatdfw.com/word-on-the-street/rickeysmiley/riris-on-to-the-next-one-discusses-new-album/ RiRi’s On To The Next One, Discusses New Album | TheBeatDFW – 97.9 The Beat

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://ipowerrichmond.com/national/news-gossip/tttorrez/riris-on-to-the-next-one-discusses-new-album/ RiRi’s On To The Next One, Discusses New Album | iPowerRichmond – Power 92.1

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://kissrichmond.com/national/news-gossip/deedeerenee/riris-on-to-the-next-one-discusses-new-album/ RiRi’s On To The Next One, Discusses New Album | KissRichmond

    [...] NEW VIDEO: Rihanna’s “Rude Boy” [...]

  • http://hotspotatl.com/national/atlantashottesthiphop/beyonce-rihanna-wayne-willow-make-guinness-world-records-2012/ Guinness Book Of World Record 2012 | HotSpotATL – Hot 107.9 Atlanta's Home for the Hip-Hop Community

    [...] US #1 Singles in a Year by a Female,” for the four chart-topping singles she released in 2010: “Rude Boy,” “Love the Way You Lie” (featuring Eminem), “What’s My Name?” (featuring Drake) and [...]

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