Alicia Keys is helping women build a positive self-image through the affirmations that come with each of her Keys Soulcare products.

Another day, another Black-owned celebrity skin care brand.

HelloBeautiful was invited to the VIP Keys Soulcare Lounge and Alicia Keys dropped some gems about her new skincare line!

  In 2016, Alicia Keys took a stand against the entertainment industry’s beauty standards by opting for a makeup-free lifestyle. She reached a point in her career where she no longer felt the need to compromise the health of her skin for public appearances. Although she was met with mixed emotions, she followed through with […]

Alicia Keys has morphed the idea of great skincare practices, self care, and wellness into a lifestyle beauty brand named Keys Soulcare.