Alicia Keys shook the beauty industry the moment she decided to live a makeup-free lifestyle. From award shows to magazine covers, the Love Looks Better On You singer has consistently showed up and showed out with a bare face. With a new album out, Alicia has morphed the idea of great skincare practices, self-care, and wellness into a lifestyle beauty brand named Keys Soulcare.
Today is the official launch of KeysSoulcare.com. The editorial-style website features tons of beauty and wellness information as well as a weekly email newsletter. Alicia Keys will use the site to market the four “Keys to Soulcare” — Body, Spirit, Mind, and Connection — which represent our physical, spiritual, mental, and social selves. By working together, these “keys” can unlock your inner light so that you can be more radiant. Based on Alicia’s belief in the power of our collective action, she is calling on a community of “lightworkers” — individuals who collectively use their voices and platforms to spread light and positivity.
The Keys Soulcare brand will provide a combination of content and product offerings in efforts to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action. The products have been carefully developed in partnership with Dr. Renée Snyder, co-founder of clean beauty pioneer W3LL People, part of the e.l.f. Beauty family of brands.
What I love most about this brand is Alicia’s dedication to giving back to the community. Keys Soulcare has a built in mission of donating a portion of profits to various non-profit organizations. Now more than ever, there’s a need to be more intentional with self-care practices. A brand like Keys Soulcare will do all the work for you, all you have to do is read and commit to the suggestions, whether they be a skincare regimen or new meditation routines. I’m all in! What do you think? Will you be joining the Keys Soulcare community today?