No matter what side of this debate one may be on, the mere fact that it is a current conversation among Black women creators hits different. As Black women, we already have to navigate a beauty and fashion industry that often overlooks or exploits us.  

Social media reacts after a makeup-free selfie of Jayda and a fan goes viral. But Jayda Wayda's army quickly came to her defense, applauding her natural beauty and confidence.

Jayda Wayda and PrettyLittleThing have answered your stylish swimsuit prayers just in time for a hot girl summer!

Social media influencer and businesswoman Jayda Cheaves opened up about wishing people would ask more about her mental health instead of her child's father.

“I'm literally just strictly doing what makes me happy, and other people happen to like it.”

Style & Fashion

2023 is off to a great start for the 25-year-old entrepreneur, and we're loving it!

Jayda Cheaves wants social media to know that the skin bleaching rumors are erroneous.

From Kandi Burruss and family to Jayda Cheaves and Simone Biles, our favorite celebs celebrated the 4th of July in style.

Influencer, businesswoman and beauty Jayda Cheaves teaches us how to lay your edges and achieve the trendy #JaydaEdges look.

Social media model and influencer Jaya Cheaves has been turning heads during Paris fashion week.

Jayda Cheaves opened up about how she knew about Saweetie and Lil' Baby's Chanel shopping date before the Internet and why she decided to add fuel to the fire.