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I’ve been doing my manicures for the past six years at home. A few months ago, I decided it was time to outsource my glam. As a makeup artist, my hands are my money makers! So I took my (robust) Pinterest board full of inspiration to the nail salon and instantly fell in love with Gel-X manicures.

The lengths, shapes, and designs were endless and less damaging than other nail enhancements. My only issue; the price. As a girl used to having a fresh paint job once a week, waiting 2-3 weeks between appointments was torture! And at $100+ per set (I always add designs), getting them done more frequently was going to add up fast!

My friend mentioned she did her own gel-x manicure at home, so I was willing to try it. Some of the more popular kits I found were $100 and up for the starter pack. I wasn’t ready to spend a small fortune bi-weekly to fuel this addiction, so I scoured the internet for some answers. YouTube and TikTok opened my eyes to an alternate approach. Amazon sells a ton of dupes for a fraction of the price!

At the time, Prime Day was fast approaching, so I added the Gellen Nail Extension Kit, an electric nail file, and a UV lamp to my cart. A couple of days later, I removed my old set and DIY’ed my way to polished perfection! After a few rounds of trial and error (and countless hours watching tutorials), I perfected the Gel-x technique and filmed my own tutorial.

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.