The coronavirus pandemic shut the doors on beauty salons and services leaving stylists, who depend on their up close and personal connection with their clients, to pay their bills. According to Mayvenn.com, Black consumers spend over 10 billion annually in the hair care and salon services market.
NYC Salon Owner Thinks Beauty Salons Should Should Be Essential
Many Black hairstylists operate their business via Mayvenn Hair, using their platform to allow their customers to purchase hair directly from their vendor and come to them for styling and install services. Within the first weeks of the COVID-19 outbreak, appointment bookings had fallen 90%.
A few weeks ago, Mayvenn launched the #MayvennStylistStrong campaign with the hopes of providing struggling hairstylist professionals with $500 each.