Tommy Hilfiger TOMMYNOW Spring 2019 : TommyXZendaya Premieres : Runway At The Theatre Des Champs Elysees In Paris

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Zendaya is keeping brands relevant via her Instagram account. She’s become a style icon in her own right, partnering with Law Roach who creates epic look after epic look for the 23-year-old. There’s a reason why fashion houses want to partner with her and she continues to associate herself with various high end brands. She came in third on the list and Lyst revealed, “When she stepped out on the MET Gala red carpet dressed in a light-up Cinderella gown by Tommy Hilfiger – complete with a carriage shaped bag and glass slippers – her look caused a 54% rise in search for the brand.” Fashion companies used to pay advertisers millions of dollars for coverage like this. Now it can happen via social media in under 24 hours.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.