Aveda Salon Charged A Curly Haired Customer A Texture Fee
Source: LaylaBird / Getty
If the world has taught us anything, it’s that people of color define diversity. Our hair type and complexion fall on a extremely wide spectrum. For years the beauty industry ignored the needs of the Black and Brown community by limiting their products to those who fit within their guideline. Once entrepreneurs started creating products that reflected their needs, bigger companies followed suit. Brands took an active role in becoming more inclusive to various skin tones and hair textures. While this is step in the right direction, haircare brand Aveda shows us there’s still a ways to go. This week, Aveda charge a curly haired customer of color a $10.00 “texture fee” because her hair would require more products.
In a now viral tweet, Audre voiced her disbelief.
https://twitter.com/k_lisarae/status/1184158797532712962
Another user responded, “Why is straight hair the standard? All bodies should be treated equally. @aveda is surcharging based on genetics. Norm or not, it’s not ethical.”
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