Baby K’Tan came under extreme social media fire when a photo was posted showing two different packages for their baby carrier. One one package, there’s a single Black mother. On the other package, there’s a happy White mother and father. Well damn, even in imaginary scenarios, Black women are known as baby mothers while White women get the complete package. Maybe they should have taken it all the way. Where’s the white picket fence!?
According to NewsOne, the backlash was instantaneous, with Twitter users claiming that Baby K’Tan was trafficking in racist stereotypes about the Black family, particularly Black women.
Baby K’Tan claims to pride themselves on diversity and inclusion. Allow me to play devil’s advocate just a little here–single parenthood is indeed diversity and her Black skin shows inclusion, no? I see exactly why many angry consumers jumped to conclusions of the Black woman looking like a single mom because when the image of her is placed beside a happy family of three, it makes her singlehood stand out more. What would have been more effective, less offensive and certainly inclusive is to have the non-Black father alone on the package, wearing the baby carrier.
Baby K’Tan quickly responded to what it characterizes as a “misrepresentation” after the social media storm:
It has come to our attention that there is a misleading photo circulating around the internet. Our company takes these matters very seriously and wishes to address them without any further delay.
The photo in question shows two Baby K’tan Baby Carriers on the shelf at an unidentified retailer. One Baby K’tan product features an African American woman holding her baby, and the other Baby K’tan product features a Caucasian couple with their baby. This portrayal has left many of our loyal patrons concerned that this is an unfair representation of African American families. Furthermore, the box bearing the African American woman was inaccurately priced lower than the box with the Caucasian couple. Let’s address these pressing matters head on:
1) We have a total of 5 different products, each featuring a different image on the front of the packaging. One box has the Caucasian couple on the front, and the other four boxes have individual mothers with their babies on the front (including African American and Caucasian women).
2) The Baby K’tan product featuring the African American woman is from our organic line which should actually be priced higher than the other product displayed.
3) The couple considered to be Caucasian is actually in fact an international couple, featuring a Caucasian mom and a Hispanic dad.
Our company was built and has prospered because of our focus on diversity and inclusion. We wholeheartedly reject any false, unfounded and baseless claims of discrimination as depicted in the above misrepresentation. We here at Baby K’tan fully support exposing any unfair and inaccurate stereotypes, racism and/or discrimination wherever it may exist.
We plan to continue including diverse parents, both individually and as couples, throughout our images. In fact, we are proud to have such wholesome and loving caregivers as the faces of our company.
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