Name: Charlene Dance
Occupation: Global Marketing Director – Strength of Nature Global
Education: Undergrad – Adelphi University of New York/Graduate – Stony Brook University (PAR Studies)
Previous Job Experience: Nairobi Marketing Director
HelloBeautiful: Describe your day-to-day activities and responsibilities as Global Marketing Director for Strength of Nature.
Charlene Dance: I love that everyday is different and brings new challenges and opportunities for new accomplishments. In my tenure, I’ve developed a robust 360º marketing model that has successfully contributed to increased brand recognition in stores, households and a measurable lift in sales for the African Pride and Beautiful Textures brands. I created DreamKids, Beautiful Textures and also re-launched multiple hair care brands under the Strength of Nature portfolio with complete marketing makeovers and revamped product solutions that cater to diverse audiences and improve consumer experiences.
HB: What prompted your interest in marketing?
CD: I am passionate about my job because I am able to provide women and girls with a variety of affordable hair products that allow them to achieve the hairstyles that they desire.
HB: What helps you reach success everyday?
CD: I love the quote by Dr. Joyce Meyer, “You can be pitiful, or you can be powerful, but you can’t be both.” Be confident and know the value in what you can offer people and deliver.
HB: What are the major challenges in your role as Global Marketing Director and what solutions have you deemed best to handle these challenges?
CD: As our corporation continues to grow, the challenge we face is remaining very aware of our consumer’s needs. At Strength Of Nature, we have empowered the use of content specialist to get real-time feedback from our consumers in the social media space. Our grass root PR agencies also help us to not miss a beat with what our customers are saying and feeling in regards to our product lines. This is how we never lose touch with the hearts and minds of who we are making products for.
HB: What would you contribute your level of success to?
CD: My graduate studies in program administrative research (PAR) prepared me for my current position with Strength of Nature by being able to effectively understand our demographic’s beauty and emotional needs. I am able to use that research to outline attainable goals and effectively deliver consistent results; thus, making sure our brand meets the consumer’s individual needs.
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Celebs Tweet Their Thoughts About #JusticeForSandraBland
1. Jesse Williams
#SandraBland's treatment while attempting to travel freely on HER public roadways has been acknowledged as unlawful. She is already dead.
2. Taraji P. Henson
"SAY HER NAME #SandraBland"
3. Ava DuVernay
"'Why are you arresting me?' Because you know your rights. Because I can. Because no one'll believe you. #SandraBland"
4. Kim Kardashian
#WhatHappenedToSandraBland We need answers!!!! This is NOT ok! This is all shady! They need to own up to this & tell the truth!
5. Jussie Smollet
"A loss 4 words. #SandraBlandMatters #BlackLivesMatter 👈🏿tell me this should change once the nation shows that we do. "
6. Snoop Dogg
🙏🌹. Sandra. Rip. 🌹🌹
7. K. Michelle
R.I.P to this queen. This could've been any of us. My prayers go out to her family. #sandrabland https://instagram.com/p/5fvlO_AhCf/
8. Gabrielle Union
SAY HER NAME!!! #SandraBland #SandraBland #SandraBland #SayHerName
"We must get to the cause of #sandrabland death because this CANNOT happen again #deathorfreedom"
10. David Banner
"When will we fight back. A man's duty on earth is to protect women and children. Where are the gangsters? Preachers? We need you. Please."
11. Nicki Minaj
"Rest In Peace #SandraBland"
12. Talib Kweli
"We the people ask @LorettaLynch to investigate #SandraBland #KimberleeRandleKing RETWEET "
Signs. Signs. Signs all around us. The Message is Here. #SandraBland
14. Missy Elliot
"When I look at the #SandraBland traffic video it brings so many emotions😳😢😡😡😤!"
15. Jessie J
"God bless your soul Sandra | #sandrabland | Change needs to come |Justice needs to be served | Heart… https://instagram.com/p/5fV79mQ0aw/ "
16. Jackee Harry
"It's time y'all, it's time.." #SandraBland #BlackLivesMatter
"In memory of #SandraBland these things don't make no kinda sense "
18. Holly Robinson Peete
I really don't look forward to having ANOTHER difficult conversation w my kids tonight...but here we go again😧💔 #SandraBland #SayHerName 😢
19. Jeffrey White
Sadly, doesn't matter by whose hand she died. Unjustified arrested set the outcome in motion. The state murdered her. #JusticeForSandraBland
Sandra could have been your mother, sister, aunt, friend or if she wasn't killed the community outreach advisor A&M. #SandraBland
21. Joan Smalls
"My heart is broken. Sending my deepest condolence to her family and friends. May you find Strength, Peace and Justice. When will this stop? #EqualityForAll #RIP #Why #SayHerName
22. Gladys Knight
Sandra Bland.... #SayHerName #SandraBland
23. Cara Delevigne
Things need to change NOW #SANDRABLAND #Justice #Equality
24. Meek Mill
"Rip to that young lady that lost her life about a traffic stop! 🙏 ima make sure I pray for her and her family! 🙏😄😄😄"