Rihanna is the new face of Vita Coco, the nation’s best-selling coconut water. Rihanna herself is a fan of the drink, which was featured heavily in her “Man Down” video, saying “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”
The campaign launched today with two photos, both of which show the island beauty on the beach, first sitting in the sand, then swaying on a hammock.