In a Mother's Day campaign for SheaMoisture, Ari Lennox and her mom celebrate the bonding experience between a mother and daughter's hair journey.

HB's deputy editor Shamika Sanders gives an honest review of SheaMoisture's new nourishing body wash.

After using SheaMoisture's Invigorating Body Wash for five days, I started to see the benefits of their ingredients working wonders on my sunburned skin.

SheaMoisture has consistently supported the underserved community, especially Black-female owned businesses, and every year they’ve upped the ante on how they’re giving back to the community! Recently, the brand has strengthened its ongoing partnership with luxe wellness company, BROWN GIRL Jane, to invest $250,000 in support of Black-owned beauty and wellness brands! In doing so, […]

SheaMoisture's new "It Comes Naturally" campaign is a beautiful celebration of Black women artists while paying homage to the strength and resilience of our ancestors.


Even in the face of a pandemic, one of our favorite hair care lines is still living by their motto of "community commerce" and giving back.

Shopping carts ready? As 2018 ends, don’t forget to add to your mane and skincare list, a new set of bath, body and hair products from SheaMoisture’s best collections. With so many amazing products to choose from, narrowing your selections may be a little stressful. Save the worries! MadameNoire is here to simplify your shopping […]

Black women’s natural beauty — from our hair to our style to our melanin — is nothing short of magic. At this year’s CurlFest, we teamed up with our friends at SheaMoisture to pay tribute to the beauty and power of Black Women with a powerful short documentary that is a complete celebration of our […]

Most Recent

SheaMoisture broke their silence in response to a controversial article that accused the company of Whitewashing.

Shea Moisture and the Perception Institute found that white women demonstrate the strongest hostility — both explicit and implicit — against textured hair.

If you hadn’t noticed by the calendar, then you’ve at least noticed by the crispness in the air. Fall is here and it’s getting colder, a fact that isn’t lost on your hair because, it will undoubtedly react. With cooler weather comes the responsibility of keeping your tresses in a healthy moisturized state. Otherwise, your […]