Lil Mama's lip gloss is poppin' and so are her eye lashes. The beautiful and talented rapper teamed up with iEnvy By KISS For a limited edition 3D Lash Collection.

Beauty entrepreneur Roberta Moradfar figured out how to increase sales during the pandemic by leaning into her social media.

A recent investment in Pat McGrath Labs' puts her company worth well over one billion dollars. Cha-ching!

Building on our first Melanin Magic article, we’re back with Sephora to provide you two more brands and a few more tips & tricks from makeup artist Starr Blackshere to help you find your perfect foundation shade and be your best melanated self this summer. Click through to check it out!

Plus, Donald Trump denied visit to a N.C. civil rights museum after his campaign “bullied” staff and ColourPop apologizes for naming darker skin tones "Yikes" And "Typo."


Motherhood has kept Tyra Banks pretty busy these days, however, she still finds time to indulge in her love of beauty. She recently announced the launch of her cosmetics line that is specifically for all of the chocolate-toned ladies out there.

Here at HelloBeautiful, we make regular trips to one of our favorite stores ever, the makeup candy shop that is Sephora (ok, I’m literally salivating at the thought of my next visit!) But with so many products to choose from, we too can confirm that there are plenty of “holy grail” beauty products, as well […]

If you wear eyeglasses, have you ever had a difficult time choosing the right makeup to compliment your pretty peepers? Here are some specific eye make-up how-to’s depend on your prescription courtesy of If you’re nearsighted, your eyes may seem smaller behind glasses; lining your top and lower lids is a surefire way to […]

Makeup, hair care and skin care products aren’t the only tools we use to help us express who we are, we also prettify ourselves with an array of perfumes (not worn all at once I hope) to tell the world who we are without speaking a word. Spring/Summer 2011 brings to market even more choices […]

Congratulations to Kelly Rogers who won my One-Day Giveaway! Thanks to everyone for your submissions. Please check back next week for another great giveaway! And now that you follow me, you’ll be happy to know that I do flash Twitter beauty product giveaways also! Hue Knew It? I did.

As the writer for the blog, Hue Knew It, I’m fortunate to be one of the first on the scene at many beauty product launches. As readers of HB and hopefully HKI, you get to know what’s new and what’s happening just before or as these products hit the market. And if you’re so inclined, you might even share your newfound […]