Thanks to the help of African Pride hairstylist Robin D. Groover, you'll learn how to use hair gel like a pro.

As the the Executive Vice President and Head of Marketing and Innovation, Kendria Strong has set the bar pretty high for the African Pride brand.

Say hello to lasting moisture with this growth oil treatment.

Celebrity stylist Annajid Kee Taylor gives her expert tips on her to slay your edges using these African Pride products.

4C natural hair is trending on Tik Tok because these hair influencers are sharing how African Pride products have helped their hair grow.

African Pride hair products invited HelloBeautiful down to New Orleans during the Essence Music Festival to host one of their My Pride My Way Pop-Up Beauty Suites. With Shaunie O’Neal from “Basketball Wives” in attendance and African Pride giving away an entire year’s worth of hair products, women came out ready to whip their hair back […]

Hey Ladies, planning on heading down to New Orleans next weekend for the Essence Music Festival? If so, we’d love to meet you! HelloBeautiful will be hosting the African Pride Beauty Suite on Saturday, July 2nd from 12 p.m. to 4 p.m. Stop by to get primped and pampered and meet HelloBeautiful’s Editorial Director, Leigh […]