From Harlem, Herald Square, to Washington Square park, Procter & Gamble (P&G) and a suite of celebrity ambassadors canvassed the Big Apple to showcase the power of its Everyday Effect program through the largest consumer event in its 175-year history. Featuring some of P&G’s most-loved consumer brands and more than 40,000 free products, city-wide pop-up experiences, delivered by a team of famous faces, surprised and delighted city-dwellers throughout the day, including: free beauty touch-ups and male grooming stations, mouthwash samples outside of coffee shops, air freshening car clips for taxis, and surprise, special deliveries for new moms. Check out a few pics from the event inside.

1. Sanaa Lathan & Tai Beauchamp

Sanaa Lathan & Tai Beauchamp

2. Laz Alonso

Laz Alonso

3. Sanaa Lathan

Sanaa Lathan

4. Laz Alonso

Laz Alonso

5. Nick Mangold & Laz Alonso

Nick Mangold & Laz Alonso
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