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1. BeautyByJJ

When you visit Jennie aka BeautybyJJ’s page, prepared to be inspired in various ways. The makeup tutorials, hair how-tos and even outfit posts are there, but she also includes insightful videos about life like her “20 Mistakes and Life Lessons Learned in Our ’20s” clip.

Vlog: https://www.youtube.com/user/beautybyjj

2. ShamelessMaya

With diverse content that includes fashion, beauty and tech, the ever-personable Maya Washington, or Shameless Maya, stands out from the overpopulated crowd of Youtube vloggers. Another feature that sets her apart? Thanks to her background as a photographer, her makeup tutorials and style lookbooks are visually stunning.

Vlog: https://www.youtube.com/user/shamelessmaya

3. BeautyCrush

Beauty Crush is the perfect name for Sammi’s channel as it’s hard to not crush on the London-based fashion styling graduate’s supercool style and gorgeous curls. Her blog is a go-to source for product hauls, makeup tutorials and fan-submitted Q&As.

Vlog: https://www.youtube.com/user/beautycrush

4. ShirleyBEngiang

Shirley’s Youtube channel is just as dynamic as her personality with beauty secrets on wigs, bras and nails just to name a few, alongside cool features like her Olivia Pope stylebook and what’s inside her London Fashion Week bag.

Vlog: https://www.youtube.com/user/shirleybeniang

5. HeyFranHey

Francheska Medina is as popular for her voluminous ‘fro as she is for her commitment to clean living. She vlogs about haircare, DIY beauty, nutrition and fitness for hundreds of thousands of subscribers.

Vlog: https://www.youtube.com/user/heyfranhey/

6. Lilpumpkinpie05

Head over to Jackie Olayiwola Aina’s page, or Lilpumpkinpie05, for the kind of stunning makeup tutorials you’d expect from a former MAC artist. But makeup is only the beginning: she also has covet-worthy outfit of the day videos featuring beautiful, one-of-a-kind garments from Nigeria, where her family is from.

Vlog: https://www.youtube.com/user/lilpumpkinpie05

7. MsVaughnTV

Subscribers come to Vaughn’s page for her stunning ‘fro: they stay for the in-depth product reviews and easy-to-recreate hair tutorials. Her fans are so loyal and supportive, in fact, they showed up in record numbers to support her sister, vlogger Meechy Monroe, who courageously opened up to the world about her battle with brain cancer. #GetWellMeechy

Vlog: https://www.youtube.com/user/MsVaughnTV

8. MissLBailey

From trendy outfits of the day to step-by-step hair tutorials, Lauren, who goes by MissLBailey, has a wealth of information available to her fans and a bubbly disposition to boot.

Vlog: https://www.youtube.com/user/MissLBailey

9. Taren916

Taren Guy needs no introduction. The vlogger is one of the most recognizable natural hair YouTube gurus in the industry. Her voluminous ‘fro draws attention and praise everywhere she goes, but her subscribers love her for her inspirational anecdotes and her dynamic live events, like the Luv & Learn Your Hair Tour.

Vlog: https://www.youtube.com/user/taren916

10. Naptural85

Whitney became one of the premier natural hair vloggers on YouTube, thanks to her gorgeous mane and her everyday, practical approach to natural haircare. Her famed hair channel comes alongside a family vlog, where she opens up about life with her husband Felipe and daughter Olivia #AnOliveForYou.

Vlog: https://www.youtube.com/user/Naptural85

11. BritPopPrincess

It’s clear that beauty and fashion is Patricia Bright’s forte, as evidenced by her hair how-to videos and fun product hauls. She also includes a fun series called “Girl Talk” where she opens up about life issues like never feeling good enough or dealing with loneliness.

Vlog: https://www.youtube.com/user/BritPopPrincess

12. Goldn

Ambrosia Malbrough founded xGoldn to give her subscribers everything from makeup tutorials to hair product reviews. With her flawless skin and full, shiny hair, it’s easy to see why she’s amassed a loyal following.

Vlog: https://www.youtube.com/user/xGOLDn

13. NitraaB

For flawless makeup and defined brows, look no further than Anitra of NitraaB. Her makeup always looks photo-shoot ready and yet, she makes the process so seamless you won’t shy away from trying it for yourself. And she’s not all makeup: you’ll find her aspirations for the new year and tips for meeting the parents right alongside her beloved beauty tutorials.

Vlog: https://www.youtube.com/user/nitraab

14. LizLizLive

No matter the hair or makeup tutorial you’re looking for, you’re likely to find it on LizLizLive. She covers every aspect of beauty from pink lipsticks for dark skin to teeth whitening to ombre hair.

Vlog: https://www.youtube.com/user/lizlizlive

15. TeasedBlackPearlz

Whether she’s getting ready for Fashion Week or installing her own “Kim Kardashian wig”, Tiarra Monet of Teased Black Pearlz keeps her subscribers entertained with her beauty know-how and her creative makeup ideas (a tutorial inspired by Nicki Minaj’s Anaconda video is a must-see).

Vlog: https://www.youtube.com/user/teasedblackpearlz/

16. DollFaceBeauty

Possibly the youngest guru on our list, 17 year-old Emani won our hearts (and those of her 72,000 subscribers) with her bold and playful street style and her rants on friendship, body image and more.

Vlog: https://www.youtube.com/user/AsianPurette

17. TheChicNatural

TheChicNatural doesn’t just offer hair tutorials and fashion lookbooks for her fans: she also records must-see DIY videos that run the gamut from wig and lipstick-making to ombre hair and shorts.

Vlog: https://www.youtube.com/user/backsyncfan/

18. DestinyGodley

With skin that seems to permanently glow, it’s easy to see why subscribers are flocking to Destiny Godley’s YouTube channel. The beauty covers everything from flawless foundations to red lipstick to perfect eyebrows.

Vlog: https://www.youtube.com/user/destinygodley

19. Makeupdoll

Your resident expert in all things skincare, makeup and hair, Makeupdoll aka Keisha takes the skills she learns as a professional makeup artist and makes them easy for her followers to understand.

Vlog: https://www.youtube.com/user/makeupD0LL

20. Start2FinishMUA

Missy Lynn’s YouTube channel is a one-stop shop for makeup tutorials, style lookbooks and hair reviews. From wig clips to Maybelline makeup looks to a behind-the-scenes peak at her experience with the NYX Face Awards, there’s no shortage of beauty expertise for Missy Lynn’s subscribers.

Vlog: https://www.youtube.com/user/start2finishmua

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