Melanin Beauty Awards 2025
This year reminded us just how important it is to care for ourselves—mind, body, and spirit. For 2025, the Melanin Beauty Awards introduces Glow Deeper, a refreshed vision of beauty that honors both how we look and how we feel.
HelloBeautiful and MadameNoire teamed up once again—with a little backup from the gents at Cassius— to spotlight over 100 standout skincare, haircare, and makeup favorites and the holistic rituals that keep us balanced. Every pick was chosen with the needs of Black beauty lovers at the center.
And because beauty is also about the women who inspire it, we’re honoring the trailblazers who’ve helped us look and feel our best through every twist, turn, and triumph.
SEE PREVIOUS YEARS
Melanin Beauty Awards 2025
This year reminded us just how important it is to care for ourselves—mind, body, and spirit. For 2025, the Melanin Beauty Awards introduces Glow Deeper, a refreshed vision of beauty that honors both how we look and how we feel.
HelloBeautiful and MadameNoire teamed up once again—with a little backup from the gents at Cassius— to spotlight over 100 standout skincare, haircare, and makeup favorites and the holistic rituals that keep us balanced. Every pick was chosen with the needs of Black beauty lovers at the center.
And because beauty is also about the women who inspire it, we’re honoring the trailblazers who’ve helped us look and feel our best through every twist, turn, and triumph.
SEE PREVIOUS YEARS
HONOREES
Winning Categories
BesT
Skincare
Staples
SERUM
Fenty Skin Dew N Plump Hydrating Nectar Glowing Serum
SERUM
Danessa Myricks Beauty
Yummy Skin Glow Serum
SERUM
Olay Super Eyes
Daily Serum
SERUM
Glow Recipe Prickly
Pear Peptide Mucin Serum
SERUM
Shani Darden Retinol
Reform Serum
SERUM
Skin Ceuticals
C E Ferulic
SERUM
Estee Lauder Advanced Night Repair
Eye Lift + Sculpt Eye Cream
SERUM
Keys SoulCare
Glow Serum
CLEANSER
Olay Cleansing
Melts + Vitamin C
CLEANSER
Tata Harper
Regenerating Cleanser
CLEANSER
Youth To the People
Superfood Cleanser
CLEANSER
Rose Ingleton MD SuperFruit Gentle Brightening Cleanser
CLEANSER
Anua Heart leaf
Pore Control Cleansing Oil
CLEANSER
Eucerin Radiant
Tone Cleansing Gel
MOISTURIZER
Keys SoulCare Firm Belief
Smoothing Peptide Cream
MOISTURIZER
EADEM Cloud Cushion Dewy Plumping Cream
MOISTURIZER
Fenty Skin Hydra Vizor
Invisible Moisturizer
MOISTURIZER
S’able Labs
Baobab Moisturizer
FACE MASKS
Biodance Bio Collagen
Real Deep Masks
FACE MASKS
Caudalie Vinergetic C+ Pore Minimizing Instant Detox Mask
FACE MASKS
Neutrogena x Danessa Myricks Hydro Boost Hydrogel Face Masks
SPF (SUNSCREEN)
Toty Illumina
Mineral Glow SPF 50+
SPF (SUNSCREEN)
Supergoop! Glowscreen Soft-Radiance Drops SPF 40
SPF (SUNSCREEN)
Cay Skin Isle Nourishing Body Mist SPF 50 with Sea Moss and Hyaluronic Acid
BesT
BODY
CARe
OIL
PATTERN Nourishing
Body Oil
OIL
Keys SoulCare Comforting
Balm w/ Camellia Seed Oil
OIL
Vaseline Intensive Care
Cocoa Radiant Gel Oil
OIL
Fenty Lil Butta Dropz Mini Whipped
Oil Body Cream Duo
OIL
L’Occitane Lightweight
Almond Body Oil
OIL
Deon Libra Big Up
Body Glaze Oil
BesT
HAIRcare
DEEP CONDITIONER
Cécred Moisturizing Deep Conditioner
DEEP CONDITIONER
Mielle Kalahari Melon & Aloe Vera Conditioner
DEEP CONDITIONER
PATTERN Palo Santo Leave In Conditioner
DEEP CONDITIONER
PATTERN Repair 360 Leave-In Foam Mousse
DETANGLER
Bask & Lather
Hydrating Hair Mist
DETANGLER
Mane ‘N Tail Detangling Hair Treatment Spray
DETANGLER
Cécred
Detangling Spray
SHAMPOO
Cécred Hydrating Shampoo for Dry Hair
SHAMPOO
Femme by Cliff Vmir
Liquid Glass Shampoo
SHAMPOO
Creme Of Nature- Sulfate Free Moisture & Shine Shampoo + Intensive Condition Treatment
HAIR MASKS
Sienna Naturals Plant Power
Damage Repair Strengthening
Hair Mask
HAIR MASKS
Amika: The Kure
Intense Strength
Repair Mask
Best Brands
foR
Protective Style
WIGS
LuvMe
WIGS
Arabella Hair
WIGS
Indique Hair
WIGS
UNice
WIGS
Ms Coco Hair
WIG GLUES
Bold Hold
WIG GLUES
The Frontal Queen Lace
Melting Space
EXTENSIONS
Yummy
Extensions
BRAIDING HAIR
QVR
Hair
BRAIDING HAIR
Slayyy Hair
BesT
MAKEUP
PRODUCTS
FOUNDATION
NARS Natural Radiant Longwear Foundation
FOUNDATION
Huda Beauty Easy Blur Natural Airbrush Foundation
FOUNDATION
Maybelline Fit Me Matte + Poreless Foundation
FOUNDATION
Fashion Fair SkinFlex Stick Foundation
FOUNDATION
Ami Colé Skin Enhancing Lightweight Blurring Foundation Stick
FOUNDATION
Juvia’s Place I Am Magic Powder Foundation
CONCEALER
LA Girl Pro Conceal
CONCEALER
NARS Radiant Creamy Concealer
PRIMER
Hourglass Veil Mineral Primer
PRIMER
Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid
PRIMER
Milk Makeup Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
PRIMER
ELF
Power Grip
Matter Primer
PRIMER
Smashbox Original
Photo Finish
Smooth Primer
SETTING SPRAY
One/Size On ‘Til Dawn Mattifying Waterproof
Setting Spray
SETTING SPRAY
PAT McGrath LABS Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray
SETTING SPRAY
Danessa Myricks Liquid Blurring Balm Mattifying Setting Spray
SETTING SPRAY
Tatcha Luminous Dewy Skin Mist 2-in-1 Hydrator & Finishing Spray
BALM
Laneige Lip Sleeping Mask Intense Hyrdration Balm
BALM
Topicals Slick Salve Glossy Lip Balm For Soothing + Hydration
BALM
Well People Poutlove
Peptide Balm
BALM
Maed Revive Lip Balm for Barrier Repair
BALM
The Lip Bar Problem Salved Deep Moisture Balm
BALM
Eadem Le Chouchou Exfoliating + Softening Peptide Lip Balm
LIPSTICK
Sephora Collection Cream Liquid Lipstick
LIPSTICK
M.A.C. Retro
Matte Lipstick
LIPSTICK
Juvia’s Place C’est La Vie Matte Liquid Lips Stain
LIP GLOSS
Fenty Gloss Bomb Universal Lip Luminizer
LIP GLOSS
Fashion Fair Lip
Teasers Lip Gloss
LIP GLOSS
Glossier
Lip Glaze
LIP OIL
Ami Colé Hydrating
Lip Treatment Oil
LIP OIL
Eadem Le Chouchou Exfoliating + Softening Peptide Lip Balm
LASHES
V Luxe by iEnvy Extended Real Mink Cluster Lashes
LASHES
iEnvy
Lash Clusters
BesT
WELLNESS
PRODUCTS
CANDLES
Phlur Currant Crush
CANDLES
Forvr Mood Champagne Showers
CANDLES
Juana Cypress + Mint Recovery
CANDLES
Majenye Velvet
Dreams Candle
CANDLES
Harlem Brands Brownstone Spice Luxury Candle
CANDLES
Tribe & Oak Coconut Sandalwood Candle
TEAS
Brooklyn Tea
TEAS
Shari’s Tea
TEAS
House of Tea Company
Best Tech
in Beauty
LED MASK
Omnilux
Contur Face
LED MASK
Dr. Dennis Gross Drx SpectraLite FaceWare Pro
LED MASK
Solawave Retreate Pro Light Therapy Face Mask
LED MASK
Glotech Collar
COOLING WAND
KNC Beauty Cryotherapy Wands
COOLING WAND
Delavie Sciences Flex Wand
HAIR DEVICES
Dyson Supersonic
Nural
HAIR DEVICES
Dyson Airstrait Dryer
& Straightner
HAIR DEVICES
BabyLissPro Nano Titanium
StyleSwitch Ionic MultiStyler & Hair Dryer
HAIR DEVICES
CHI Keratin Infused
Ceramic Flat Iron
HAIR DEVICES
CHI Keratin Infused 1875 Series
Advanced Ionic Hair Dryer
HAIR DEVICES
Red Pro Hair Therapy
Hair Steamer
HAIR DEVICES
PATTERN Handheld Hair Steamer
HAIR DEVICES
Conair Infiniti Pro Steam Therapy
BesT
Fragrances
FRAGRANCES
Samir Grey ONE
FRAGRANCES
Le Max Distinct
FRAGRANCES
Oui the People Souk Honey Eau de Parfum
FRAGRANCES
Dossier Better Days
FRAGRANCES
Forvr Mood You Remind Me
FRAGRANCES
Forvr Mood I am Her
CURATED
BY
CASSIUS
BEST BEARD OIL/BALM
Scotch Porter Beard Balm
BEST DEODORANT
TONE Deodorant
BEST BODY WASH
FRESH by Houston White
BEST CLIPPERS
Bevel Trimmer
