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About Lauren E. Williams

Known for her distinctive perspective on designer fashion, cutting-edge trends, and their intersection with social justice and everyday life, Lauren Evette Williams stands out as an innovative force in the fashion writing and influencer sphere. Lauren Evette has been in the space for more than a decade. Based in Washington, she extends her coverage to events across the nation, solidifying her position as a life and style authority.

Often drawing inspiration from her obsession with Instagram and the Fashion Weeks that she attends around the globe, Lauren Evette always makes a fashion statement. Her editorial and street-style looks can be found on her social media platforms, and her perspectives can be read on several news outlets and platforms. Lauren is a regular voice on HelloBeautiful, a Black women's syndicate lifestyle, fashion, and beauty brand of TV One, as a freelance fashion, culture, and breaking news reporter, and she has been published or appeared in Blavity, Washington Post, and In Style.

Chloe Bailey blessed our timelines on April 23, dropping Instagram visuals that made everybody stop scrolling, zoom in, and ask: Wait, are those locs? Between the sky-high hair, cartoon-glam makeup, and flirty Y2K styling, the whole look felt playful, sexy, and very Chloe. Chloe Bailey Turns Her Locs Into Cartoon Character Glam This is what […]

Coco Jones and La La Anthony stole the show at the TIME100 Gala with their stunning, head-turning red carpet looks.

Phaedra Parks is a hair chameleon, rocking styles with grace and confidence.

Teyana Taylor is unforgettable. She is a mother, entrepreneur, fashion girl, dancer, actress, and creative who always knows how to make a visual hit. So her new Revlon campaign makes sense. Revlon tapped Teyana for its “Be Unforgettable” campaign tied to the Super Lustrous lip line, spotlighting shades like Black Cherry, Heatwave, and Glassy Ruby. […]

Junelle Bromfield, Jamaican track star, is a fashion slayer and rising style icon in her own right. Her off-track style is just as medal worthy as her running performance.

Simone Biles stuns in vintage-inspired French roll hairstyle at Laureus World Sports Awards, celebrating sport's power to change lives.

Ciara stuns in avant-garde denim at Devil Wears Prada 2 premiere, as celebs turn out in bold, fashion-forward looks.

Tina Knowles hosts a pink-themed Mother's Day lunch with Kurt Geiger, celebrating motherhood, fashion, and community.

Teyana Taylor, Gabrielle Union, and Mariah Carey brought glamour and style to Tiffany & Co.'s jewelry launch event in NYC.

Azzi Fudd is making waves with her talent, fashion, and brand partnerships at just 22 years old.

Kimora Lee Simmons and her daughters Ming Lee and Aoki Lee have people talking—again. This time, they are the faces of the new Christopher John Rogers x Old Navy collection, and the pairing makes perfect sense. Kimora built a legacy around fashion, confidence, and business. Ming and Aoki have stepped into their own lanes with […]