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Marsha X Hanes

Source: Ambitious Shooters / Ambitious Shooters

Hanes is a classic brand that boasts over 100 years of comfortable, stylish undergarments. The age-old company, dubbed America’s No. 1 Brand of Underwear, launched its “Make Yourself Comfortable” campaign, and HelloBeautiful got a first look at the collection, which encourages consumers to embrace style without compromising comfort.

My life has shifted drastically since Covid. The days of leaving the house Monday through Friday have been done for nearly three years. Now, my wardrobe prioritizes comfort, with the occasional call for a festive ensemble. This new way of life aligns with Hanes’ mission to “Make Yourself Comfortable.”

“Comfort is at the very core of Hanes, and it has been for more than 100 years” said Jane Newman, Chief Design Officer, Global Innerwear, Hanes. “With the launch of our new Originals collection, we continue our legacy of delivering basics that are far from basic, with contemporary comfort at incredible value. The Hanes Originals collection meets at the intersection of comfort and fashion-forward design, delivering a uniquely youthful assortment of apparel.”

Fashion-forward, indeed. The brand gifted me with a box, which included a few sets of undergarments, a fun tea set, candles, coasters – all reminiscent of Bridgerton – and a super-comfortable, chic sweatsuit.

Marsha X Hanes

Source: Ambitious Shooters / Ambitious Shooters

The grey hoodie was slightly cropped, exposing little to no skin. The material was soft and breathable. The matching pants fit comfortably, allowing me to move around with ease. Since receiving the sweatsuit last week, I’ve worn it twice!

A variety of styles, colors, and patterns

The latest campaign includes an array of styles for anyone who prioritizes comfort. From sports bras and matching biker shorts to printed undies and casual hoodies, there’s something for everyone, and it’ll appeal to your desire to come as you are.

“Comfort is more than just the sensation of clothing on your skin,” said Dawn Hedgepeth, SVP & GM, Women’s Innerwear, U.S., Hanes. “We went deeper with this collection to ensure that wearing our Hanes Originals will inspire our consumers. We want them to embrace their own originality by mixing and matching patterns, colors, and styles.”

You can purchase the latest campaign in stores and online.


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