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ADIDAS X IVY PARK ANNOUNCES IVY HEART

Source: ADIDAS / adidas

Edited 2/3

Valentine’s Day just got sexier. Beyoncé and Adidas’ hybrid brand, Ivy Park, will release a brand new collection to Adidas.com on February 9 and globally on February 10.

The collection, which is full of red and pink pieces, represents both the Year of the Tiger for the Chinese New Year, and the national day of love.

ADIDAS X IVY PARK ANNOUNCES IVY HEART

Source: ADIDAS / adidas

This campaign features a few familiar faces. Model and actress Karrueche Tran makes an appearance rocking a blunt bob haircut and a red puffer jacket. Model Tyson Beckford was also spied in the campaign video, clad in a wine red tracksuit.

ADIDAS X IVY PARK ANNOUNCES IVY HEART

Source: ADIDAS / adidas

Ivy Park began teasing the new collection earlier last week by slowly rolling out the models featured in the campaign. Always strategic, Bey made sure to feature models of Asian descent for most of the campaign to represent the Chinese New Year.

ADIDAS X IVY PARK ANNOUNCES IVY HEART

Source: ADIDAS / adidas

Beyoncé’s last Ivy Park collection, Halls of Ivy, dropped on December 10, 2021. The houndstooth and neon green drip hit the stores just in time for the holiday season. The singer and fashion mogul usually targets niche holidays and themes with her collections, which adds to the brand’s uniqueness.

Visit adidas.com to shop your Year of the Tiger drip on February 9. Find it globally on February 10. What do you think? Are you feeling Beyoncé’s latest collection?

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