Hellobeautiful Featured Video
Celebrities Attend Brooklyn Nets v Milwaukee Bucks Game

Source: James Devaney / Getty

Beyoncé just sweetened up our social media timelines with some cake, and we are on the verge of a sugar coma!  A picture of the Queen showing off her sculpted derrière came just in time for the Ivy Park Rodeo collection drop, which hit today and will be in select stores globally tomorrow, August 20th.

Beyoncé gave the world a seductive back shot while draped in an all blue Ivy Park ensemble which included a cowboy hat, crop tee, a denim thong bodysuit underneath the top, and denim chaps.  Of course social media went crazy behind the revealing picture which will likely produce a sold out status for the Ivy Park collection soon after its drop – Beehive marketing at its finest.

The Ivy Park Rodeo collection is an ode to Beyoncé’s Houston, Texas roots and Black cowboy culture which is often underrepresented in history.  Beyoncé’s mother, Tina Knowles-Lawson, explains in Beyoncé’s latest article in Harper’s Bazaar, that the memories of going to the Houston rodeo with her and her sister Solange inspired the Ivy Park Rodeo looks.  The collection is made up of rugged, sporty, casual styles such as stiff wide leg denim pants, tights, hoodies, sports bras, and joggers.  The looks are versatile and can be worn with heels, sneakers, or boots.

If you’re interested in joining Beyoncé’s fashion rodeo, get your pieces online today or in select stores globally on August 20th.


The Beyhive Is Buzzing Over Beyonce Rocking A White Telfar Bag

Beyoncé Shows Off Her YeeHaw In The Latest Ivy Park Rodeo Collection

Beyonce Brings Major Virgo Energy To Harper’s Bazaar September ‘Icons’ Issue

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.