Spice finally responded to the backlash surrounding her album cover.
View this post on Instagram
On October 22nd I posted a picture of myself where i looked like I altered my appearance and metamorphosis to match the “Eurocentric beauty standards”. I fearlessly addressed an issue that has been swept under the rug and boldly took the stance in bringing a taboo topic to the fore front. I chose to do this in the manner I did because I believe Colorism is plagiarizing our black community. While It appeared as if I had “bleached” my skin, causing a world wide debate, and even though the picture was obviously birthed around my single titled“Black hypocrisy” and my mixtape Captured.I want to openly say it was not a “publicity stunt”. I wanted to create awareness to “Colorism” and it was more so done intentionally to create shock value so that I could have the worlds undivided attention to deliver the message in my music. There are dark skin women across the world complaining every day that they are being downplayed and degraded, but the raw truth is it is us “black women” and “black men” that are fighting against each other and tearing down our own race. It’s evident in the social media comments every day, I myself have lived through it all being downgraded by my dark complexion. Would the message in my song have been received as well as it did world wide if I didn’t go to the extreme with the picture? The truth is no it would have probably been just another Spice hit song; so yes I had to go the extra mile to ensure my message be heard. Most people got a misconception that I was boosting “Skin bleaching” but ironically it was the opposite. I used myself as an example of what people from the black community is causing other women to do because of how society makes them feel. Yes “Black is beautiful” we say it every day but are we showing love to our black women? This topic is long and I could spread it so far but mi tired fi type Lol. The fact is Colorism is happening in the homes ,school and businesses but I’ll leave it till my next post. To put a end to the debate “I DID NOT BLEACH MY SKIN” and I quote “Proud a mi color, love mi pretty black skin, respect due to mi strong melanin” words from my “Black Hypocrisy” song that I wrote from my heart.
Colorism is an issue not only prevalent in American culture but in Caribbean culture as well and this Love & Hip Hop Atlanta artist Spice (real name Grace Hamilton) is using her platform to speak out about it. Spice scammed all of us when she posted a questionable photo on Instagram that left fans speculating she bleached her skin.
It turns out, the image was a super effective marketing ploy to grab our attention. Spice released her mixtape Captured, which debuted at #1 on the reggae charts.
View this post on Instagram
Black hypocrisy official video is out. On my Vevo page subscribe to #SpiceOfficialVevo I get hate from my own race yes that’s a fact , cause the same black people dem say I’m too black and if you bleach out you skin Dem same one come a chat” . ………………………………………… Only the intelligent ones will get the message “Bun racism demolish Colourism “. #Blackhypocrisy
Spice’s controversial promotion raised eyebrows, but for good reason. Her first single is about the affects of colorism and how it could push someone to bleach their skin.
“I get hate from my own race yes that’s a fact,” she raps. “Cause the same black people dem say I’m too black and if you bleach out you skin dem same one come a chat.”
Celebrities and artists like Michael Jackson, Vybez Kartel and Sammy Sosa infamously bleached their skin to appear lighter.
Spice’s stance, banish colorism, was met with polarizing comments. While some fans understood her message, others couldn’t understand her tactics.
In 2017, website SoulReflectionz.com spoke with six Trinidad and Tobago and Jamaican natives, who shared their thoughts on the idea that lighter skin is more desirable.
“There’s no question that in Trinidad and Tobago, a lot of people see light-skinned individuals as superior to those with darker skin. Here, light-skinned means ‘exotic’ to many, and exotic, in turn, is considered to be more interesting,” Michael from Trinidad and Tobago said. “Light-skinned people tend to have the advantage/upper hand when it comes to the way they are treated by the general public. I’m not just saying that. I’ve seen it with my own eyes, and, being dark-skinned, have been on the receiving end of negativity because of my shade of black. Slavery definitely has a part to play in this mindset.”
Spice is using her platform to promote change in the culture. We’re here for it. Stream her mixtape, here.