Lupita Nyong’o Oscar Win Causes Spike to Lancome Sales
Lupita Nyong’o is a force to be reckoned with.
The Oscar winner singed on with the beauty brand Lancome as a spokeperson last year and has already had a tremendous impact on the company. Reportedly, after her Oscar win and signing, the company brought in $63 Million last year.
Lupita’s signing probably brought in a demographic of Black women, particularly dark-skinned women that may have never considered the brand before.
Now if only we could use our powers to make that Jared Leto thing happen…
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