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It was only a matter of time before Pharrell (and his hat) turned into an anime character, and it’s finally happened in his video for “It Girl.”

The producer has never hidden his love for things like video games, anime and skateboarding. He brought those things together for the animated visual produced by Takashi Murakami.

MUST READ: Pharrell Designed Handbags With Trains On Them & You Can’t Afford Them (Surprise!)

But things went from “kawaii” to slightly creepy when he began playing a fan-service packed dating video game, where a barely adolescent girl was the girl of his dreams. He was seriously plotting on how to win her heart in the game, and that included giving her a dolphin-shaped jet with laser blasters.

We’re not sure how to feel about it, but why don’t you tell us what you think, beauties?

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.