“Just because Beyoncé is on your playlist and you voted for Obama, doesn’t mean that our generation has seen the end of racist drama.” Yes to the educated and funny kids who took part in this amazing campaign from fckh8.com!
Six black kids from Ferguson, Missouri teamed up to bluntly and sarcastically educate White America about the racist reality we’re living in, in 2014. Recruited from the very block where unarmed Black teen Michael Brown was gunned down by White police officer Darren Wilson, these kids ranging in age from 6 to 13-years-old and are impressively using humor to show White people the continued racism their generation faces. In fact, Mike Brown could have been any of them. Armed only with statistics, these well-spoken, funny and adorable kids are over it, while much of White America would rather pretend racism is over.
Video director Luke Montgomery offered, “Some White people may be uncomfortable with the blunt tone of how these articulate and adorable Ferguson kids point out the racism they still face at the hands of White people. As a White guy myself, I’m OK with that.” He added, “If they think hearing about racism is difficult, they should try being Black and living in America. Us White people need to erase it, and the first step is to own up and face it.”
In the video, one of the kids mocks White person, saying: “Some of my best friends are Black.” Then another kid sarcastically responds while holding a cookie: “You get a cookie!” Not only is the video absolutely the cutest, but these kids are spreading a message that may not be apparent: racism is not over, but they are over racism.
Video producer Marcus Kon comments, “We wanted to give a voice to kids from Ferguson who have to grow up facing racism that most white people do not want to acknowledge still exists. It’s a wake up call for America from racism’s new ground zero.” He added, “All of the children featured in the video were auditioned and cast right there on the sidewalk next to where Mike Brown was gunned down. This could have been any one of them. Working with the kids and their parents, some of whom saw the shooting with their own eyes, was emotional and powerful and it all comes across in the video.”
The video is nothing short of amazing. Not only does it raise awareness in an attention-grabbing way, but the T-shirts the kids are wearing in the video that say: “Racism Is Not Over. But I’m Over Racism” are being sold for $13 and #5 from each sale will be split between the Urban League of Metropolitan St. Louis, NAACP, The Brown Memorial Fund, Race Forward, and Crossroads Anti-racism Organizing & Training.
FCKH8.com is a T-shirt company with an activist heart and a passionate social change mission: arming thousands of people with pro-LGBT equality, anti-racism and anti-sexism T-shirts that act as “mini-billboards” for change. Started in 2010 with comedic viral videos that captured millions of views on YouTube, FCKH8.com has shipped over 200,000 equality tees, tanks and hoodies to supporters in over 100 countries. To get T-shirts out even faster and keep up with demand, FCKH8.com was recently acquired by Synergy Media who expanded the brand’s mission beyond LGBT equality to include fighting racism and sexism. FCKH8.com’s tees have been publicly talked about by celebrities including Jane Lynch, Adam Lambert, Perez Hilton, and Zac Efron – who’s raved about his own “Some Dudes Marry Dudes, Get Over It” shirt in the press. With over 300,000 followers on Facebook and 44,000 on Twitter, FCKH8.com has given over $250,000 to the equality cause through directly funded projects and donations to LGBT charities.
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