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Nigerian Singer Releases ‘Whitenicious’ Skin Lightening Cream
How did this beautiful, once-Black woman become satirically White? After using Whitenicious of course! Nigerian-Cameroonian pop musician Dencia is the talk of social media after she released a skin bleaching product that promises “7 day” results that is (wait for it) sold out! And apparently she’s bee using it!
If that isn’t baffling enough, check out this statistic: According to the World Health Organization, nearly 77-percent of Nigerian women use skin-lightening cream.
Kingsley “Rukus” Okafor, a friend of Dencia, wrote this on his FB page:
“There’s a different treatment and desirability factor in Africa for lighter skinned women, well beyond what we experience in the US. It’s an epidemic. You can’t walk a day in the streets of Lagos without seeing someone who has/is bleached. The possible benefits (more respect, increased desirability to men) outweigh the consequences, especially in a male-dominated society where women’s “independence” is frowned upon. Finding a well-to-do husband/sugar daddy is a priority and women are willing to do what they have to, to fit standards of beauty. The euphemism is “skin-toning” and although “bleaching” is banned, skin-toning is a huge money-maker that I’m sure has lined the pockets of enough politicians to allow it to keep being sold despite international outcry.”
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