OgilvyOne Athens has designed a Tweeting Bra–a bra that is laced in social media (pun intended) that tweets each time it is unclasped as part of a new campaign for Nestle Fitness, according to AdRants. Yes, this sounds absolutely weird, but it’s for a good cause–to promote Breast Cancer Awareness and the need for self-examinations. To us, it sounded like this bra was more of a chastity belt for your teenage daughter! Heehee!
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This bra is a part of a two week campaign that has a dedicated website that includes tips for performing self-examinations and a Twitter account. While I don’t understand any of the foreign symbols on the Twitter account, I wonder what this over-the-shoulder-boulder-holder tweets when you unclasp it. Probably something like:
I know if I had one, mine would tweet several things like:
1. Thank you Jesus!
3. Just let me lay here.
4. Today was a struggle.
5. I hope it’s laundry day.
What would your bra tweet?
Check out the video below:
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