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It’s early Saturday morning and I just woke up. My Twitter timeline is ablaze with tweets about Kanye West‘s impromptu performance on the facade in Brooklyn. Kanye was in Brooklyn? No. His face was. He debuted his new single “New Slaves” and if the title of the jam isn’t jarring enough, the lyrics are! It turns out, Brooklyn wasn’t the only place interrupted by Kanye’s obnoxious release. Projector screens popped up across the world in 10 cities. “NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM,” he tweeted.

After naming his upcoming album “Yeezus,” his recent behavior has left us all wondering what exactly is going on in that genius head of his. With a baby on the way by girlfriend Kim Kardashian, many blame the pressures of fatherhood for the influx of circus charades. But, I believe there is way more to it than Kim K’s annoying voice being the catalyst for his anger and frustration. Kanye has made it clear that he no longer wants to be a celebrity. Yet he broadcasts himself on the side of Brownstone.

“What you want a billy/fur coat, diamond chain/All you blacks want all the same things/Used to only be n***as/Now everybody play me/ Spending everything on that Alexander Wang/New Slaves,” he raps.


Creating acceptable music about racism is challenging, many have failed miserably trying. Hence, the response to LL Cool J’s “Accidental Racist” song. As much as I am beginning to despise my fellow Gemini Mr. West, his bars on the controversial “New Slave” aren’t gimmicky. He doesn’t skate over the issue, he dives into the bitter chilled waters band-aided head first! Slavery and racism aren’t kind subjects so he doesn’t use friendly metaphors or give it a scary approach. He’s taking it there, no restraints or f**ks given!

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The grand return of the Melanin Awards amplifies and honors the finest Black-owned beauty brands with honest reviews, and discusses the evolution of beauty in Hip-Hop culture.