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R&B crooner, Keith Sweat has launched a new dating website called True Love Meets. The “Nobody” singer even has a new relationship book called, “Make it Last Forever: the Do’s & Don’ts.” It seems like a lot of celebrity men know what it takes to date and love successfully. From Tyrese and Steve Harvey, men dishing out love advice is a trend that’s here to stay, no matter how much we roll our eyes at the idea.

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I was honestly wondering why I was seeing Keith Sweat on various TV appearance lately and now I know it’s because he’s a love professional! True Love Meets is called the “Next Generation In Online Dating” because it allows the potential lovers to meet in-person at various parties. Here’s what they boast:

“There are plenty of other dating sites available but if you’re looking for QUALITY first then TrueLoveMeets.com is the place for you. We have plenty of profiles to choose from and they’ve all been screened for quality. No more playing games. It’s time to get serious about your relationship.”

Dating advice isn’t something new to Sweat. He’s been singing about it for years. Check out some the best dating advice from Keith Sweat’s lips to your heart:

1. If you feel like something is up, confront your lover with compliments so that you can get to the bottom of things.

“Don’t blame me if I get suspicious, baby/When you’re not at home (Not at home)/You just had to look so good/Any man would want to make you his own” –Something Ain’t Right

2. Leave the games at the door. If you’re after love, make sure you potential mate knows your intentions.

“So don’t play no silly games with me, baby/(No, no, no, no, it’s just not my fate) No, no, no/All I need is your loving here/Hold me tight, baby, with the joy you can bring)” -Right & Wrong Way

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