Networking still remains a very important mainstay in business development and retention. Some of us may enjoy the beauty of a corporate expense account to assist with these efforts, while others have to find alternate means of meeting new potential clientele. As the “fake it till you make it” stance has never, in my opinion, been fiscally sound, here are five cost friendly suggestions for meeting and networking with potential clients and colleagues when your pockets are low.
1) Use Your Resources: If you represent an artists, company and/or not for profit organization, you should look to invite potential clients to an event your current client is hosting. I often receive invitations to listening parties, concerts and fashion shows as a perk of representing some of my clients. Bringing along potential clientele can not only open the door for new business for you, it can also assist with cross promotion and opportunities for your current clients.