• Expensive products do more! Not necessarily. Always look for ingredients over brand names. There are just as many poorly formulated high-end products as there are bargain ones – and just as many worthy expensive products as there are bargain ones, too!
  • Products made for or marketed to (insert race/ethnicity) cannot be used by those of other backgrounds. False! The ingredients in a product matter much more than to whom the product is marketed. In fact, most products have the same set of three to five base ingredients. Products for “ethnic” hair types tend to be more moisturizing and have more oils and proteins than those for other hair types. Damaged hair needs a good dose of moisture, proteins and oil to regain its healthy appearance. The same holds true for products marketed to those with color-treated hair. Even if your hair is not dyed, using a product for color-treated hair can be beneficial because these shampoo formulas tend to be gentler (to preserve easily washed away hair color) and conditioners tend to be super-conditioning, but lightweight, to help reduce dryness from the coloring process.
  • Washing your hair too often leads to dryness. This depends. Hair can be cleansed as often as you like without dryness, provided you use the proper products to retain moisture. Those who generally have naturally drier hair types (including those of us with curls and highly textured hair) often shy away from frequent cleansing – but water is not the enemy! It’s the stripping shampoos and mediocre conditioners we use that are to blame. Using the proper moisturizing and conditioning products at wash time will actually increase your hair’s hydration.

About the author: Audrey Davis-Sivasothy is a Houston-based freelance writer, publisher and longtime, healthy hair care advocate and enthusiast. Sivasothy holds a degree in health science and has written extensively on the science of caring for hair at home.

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