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For Derek Lam’s Spring 2011 runway show, Estée Lauder Creative Makeup Director, Tom Pecheux, created a bold, architectural makeup look to complement the 1960’s California inspired collection. To bring the trend from the runway to real life, Pecheux worked with Estée Lauder to create a couture collection of three electric products… introducing Pure Color Orange Crush.

The exclusive, limited edition collection of products includes two eyeshadows, and a Pure Color Gloss in a brilliant orange shade for those who want to transition the trend onto the lips. The Pure Color Orange Crush collection is housed in the same chic, blackened-blue packaging with the Estée Lauder cartouche, which was first introduced with the limited edition Pure Color Night Collection.

“Orange eyeshadow is a bold trend and not everyone feels comfortable with a bright eye, so I translated the shade into a lip gloss so women who love the look can wear it in their own way. I am known for making women look beautiful, sensual and sexy and I want them to feel comfortable in what they wear,” said Pecheux.

Pure Color EyeShadow in Orange Crush ($20) creates a dynamic, animated impact with an even and color true application and buildable coverage to control the intensity of the finished look.

Pure Color EyeShadow in Sugar Cube ($20) is an incredibly smooth, shimmering white powder shadow that creates depth and contrast to the confident orange. Use as a base over the entire eyelid with a dramatic triangle at the inner-corner of the eye.

Pure Color Gloss in Orange Crush ($20) saturates lips with vibrant orange pigments. The fiery hue is magnified and intense, making it boldly color true with an eye-catching, high-shine finish.

Hue Knew It? Idid.

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