Supermodel and Real Housewife of Atlanta, Cynthia Bailey joined hair forces with SoftSheen-Carson Laboratories® for the launch of their new product line, Optimum Salon Haircare AMLA Legend Rejuvenating Ritual. The new collection is infused with the legendary Amla oil, an Indian oil used for thousands of years in India as a natural hair conditioner.
During the launch at AIRE Ancient Baths, Cynthia Bailey, along with SoftSheen-Carson Artistic Style Director and stylist to the stars including First Lady Michelle Obama, Johnny Wright, introduced all of the line’s benefits for hair of any texture. Models with both natural and relaxed hair were also on hand at the launch as walking proof that AMLA Legend makes hair instantly thicker and fuller, reversing damage from day one.
“You’re going to love this product because it’s works and it’s affordable! I use the No-Mix, No-Lye Relaxer and I am in love with the Billion Hair Potion for my edges.. it’s the bomb. For my fragile edges I can see a difference. My hair goes through a lot and I plan on continuing to use the Optimum AMLA Legend line to keep my hair looking healthy and fabulous!”- Cynthia Bailey tells #TeamBeautiful during the launch event.
Ayurvedic expert and physician, Dr. Bhaswati Bhattacharya shared her experiences using Amla oil with her patients as well as a young child in her own hair. She explained that what makes Amla Oil so special and different from other oil extracts like Olive Oil or Argan Oil is that this super fruit is rich in vitamin C, proteins, minerals and anti-oxidants, which nourishes and revitalizes the scalp and hair fiber.
#TeamBeautiful just might have some samples for you beauties! Stay tuned.
Follow our style & beauty editor on Twitter!—
Ty Alexander (@HB_TyAlexander) January 18, 2013