André Mack Makes Wine Fun & Eco-Chic: ‘Wine Is Not Reserved For The Elite’

HB: Your wine comes from Oregon, the packaging is design conscious and the concept is connected to a line of tees. Are you disrupting the image of loving wine?

AM: First of all, Oregon has a rich history of making wine and a very bright future. We’ll all be seeing and tasting much more of it in the coming years. As for the packaging and marketing; I started to do my own design and marketing out of necessity and I have turned that into a small firm called Get Fraiche Cru, providing design and marketing to others in the industry. T-shirts are just plain fun and it was a way for me to express the subculture of wine and the people in it. I hope that I can show everyone that there are many ways to love wine!

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