UPDATE (5/30/14 12:00pm): In less than 48 hours the “Reading Rainbow” Kickstarter campaign more than doubled their goal and hit $2 million dollars! As of right now the campaign is currently at $2,731,373 raised from 61,864 backers and there’s still 33 days left to go!
If you’re a ’80s baby you likely learned how to read or developed an affinity for some of your favorite child books while watching the PBS series “Reading Rainbow.” Well now the Peabody and Emmy Award-winning program, that ran on TV from 1983-2006, is coming back thanks to a Kickstarter campaign that hit its goal of $1 million dollars in just one day!
Actor LeVar Burton, the show’s host for its entire run, organized the campaign to “bring Reading Rainbow’s unlimited library of interactive books and video field trips to kids everywhere & help classrooms most in need.” The Kickstarter page had a goal of raising a million dollars by June 2, but thanks to some 23, 0000 backers it hit goal in just 11 hours on May 28.
As the campaign noted, right now 1 and 4 kids in the U.S. will grow up illiterate and children who can’t read at grade level by 4th grade are 400% more likely to drop out of high school. “Reading Rainbow” previously used TV to help bridge the gap and loop children into the joys of reading (I affectionately remember discovering classic Black children’s books like “Mufaro’s Beautiful Daughters,” and “Amazing Grace” which are still favorites today!). But for a new generation, the reboot will focus on the digital platform, building off of its successful 2012 tablet app filled with interactive books and video and expanding to more digital platforms.
“Just being on tablets simply won’t get the job done for way too many of our families,” Burton said in an initial video promoting the campaign. “This Kickstarter campaign is about reaching every web-connected child. Universal access. Thousands of more books than what we have now. And hundreds of more video field trips.”
With 34 days to go in the campaign and currently $1,784,814 — and counting — in funds raised, the Reading Rainbow brand is perfectly poised to educate a whole new generation of readers!
“I’m overwhelmed, thank you so much” Burton said through tears in an updated video message on the Kickstarter page. “This is going to allow us to do so much. I am so proud that this community came together to do this effort.”
It’s not too late to donate! Click here to visit the “Reading Rainbow” Kickstarter page which will be up through July 2.
Now sing along for nostalgia’s sake (because you know you still remember the words!):
“Butterfly in the skyyyyy….”
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Blue Ivy walks across mommy's at-home photoshoot, but it's the most adorable photobomb ever!
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6. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
Beyonce in these heels though?!
7. Beyoncé & Blue in NYC — Nov. 4
Look at Blue in her adorable little bow!
8. Beyoncé & Blue spotted in NYC — Nov. 4
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9. Beyoncé & Blue spotted in NYC — Nov. 4
Momma Bey looking fierce with her mini me in tow.
10. Blue dressed as Michael Jackson.
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Just look at that face. Seriously, Jay could never deny this child! She knows how to make all his mean mugs!
12. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
Look at that cutie!
13. Beyoncé, Jay Z & Blue in Beverly Hills — Nov. 11
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Blue has grown up to be an adorable toddler! We're swooning over this photo of her playing on the beach.
Looks like Blue is taking a walk in mom's shoes...literally.
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There's nothing like being cuddled up in mom's arms.
Blue is looking all kinds of adorable! Look at that left hand go! LOL.
18. Blue On The Big Screen
Bey & Jay look at Blue during a video played at an "On The Run" tour stop. How precious!
19. Pardon Blue's Back
She's growing up so fast! We're loving the top knot. Take that Blue Ivy hair critics!
20. Jump Around
Bey & Blue share an adorable moment on the trampoline. Hello summer!
21. Rocking Some Cute Ponytails
Blue Ivy was spotted with a new 'do! Bey & Jay's mini-me was holding on to her father during a little day stroll.
22. Strolling With Mom & Dad
Blue, Jay and Bey all spotted in East Hampton.
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24. Hanging Out With Mom
Baby Blue is walking to the door, and it looks like Bey is trying to keep up!
25. Trying On Some Heels
Will Blue be slaying a performance in the near future?
26. Holding On To Mom
Blue looks like she has something to say to Bey.
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Blue walks on the tennis court.
28. Cuddling With Mom
Blue & Beyonce have some much-needed cuddle time.
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30. Bey & Blue Take A Stroll
Doesn't Blue look adorable with her colorful dress and cute hair ribbon?
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The family was seen out and about.
32. Jay Z Carries Blue While Bey Looks On
Jay carries Blue in his arms.
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Blue Ivy looks too cute with her bowler hat and Mama Bey watching from behind. She's really growing up!
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Blue Ivy & Momma Bey enjoy some much deserved time off in Spain.
35. Traveling With Mom and Dad
Blue is used to traveling with Mama Bey and Poppa Jay, but she also looked a little flustered at some moments. It's ok, baby Blue!
36. A Day At The Park
Poppa Jay Z lets Blue Ivy have her way with the bouncy horse.
37. It's A Family Affair
Beyonce, Jay and Blue jetsetting in Dublin.
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39. OMG It's Blue's Beautiful Face!
FINALLY! We get to see how beautiful Blue is! Look at the adorable headband! "Blue 💙"
40. Blue Ivy
Life's a beach!
41. Brooklyn Stand Up!
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42. Blue Ivy's Got Her Own iPhone
"Momma, what's your password?"
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44. When Blue Ivy Takes Your Phone, Beyonce Be Like...
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Beyonce & Blue take some time out to play.
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"Beyoncé, Jay Z and Blue Ivy in NYC - Jan. 19"
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The royal family makes their way to their fancy car.
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Blue's all bundled up, getting love from Daddy.
50. Blue At The White House
Blue Ivy's taking after mommy and writing a letter.
51. Blue Loves Bo
The White House pup, Bo is showing Blue Ivy some love.
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Check out the royal family checking out the scene at the White House.
53. It's Christmas Time Again
Blue and Bey checking out the White House Christmas tree.
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Blue Ivy, dressed like a Princess, showing Bo some love.
55. Like Father, Like Daughter
Blue playing dress up with Daddy's hat.
56. Fun Times With Mommy
Blue Ivy spends some QT with mommy.
57. Mommy & Me
Blue and Bey take a break for some snacks.
58. Silvery Blue
Beyonce carries Blue, while the adorable toddler rocks a metallic jacket that we want and need.
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Blue, Bey & Jay
60. One Big Happy Family
"#miami #newyear #2014"
"Beyoncé & Blue 💙"
62. Blue & Daddy In A Blue Jacket
"Jay and Blue 💙 #NewYear #2014 #Miami"
63. Hold On To Me
"Happy New Year Mommy!"
64. Dora Dora Dora The Explorer
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65. Daddy & Bey
"Look over there Blue, you own that too."
66. Blue's Big B-Day
"Mommy make sure they can only see the back of my head."
67. Painted Faces For Blue's Bday
"Let me get down Mommy, I wanna play!"
68. Kisses From Mommy
Beyonce and Blue prepping for Momma Tina's Masquerade Ball
69. Talk To The Hand!
Beyonce, Jay Z and Blue Ivy were spotted leaving Joey's restaurant in Miami, on January 8th, and Blue had a message for the paps! Talk to the hand!
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"I'm ready to slay right along with you, Ma!"
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A newborn Blue Ivy gets serenaded by her superstar mother.
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Every now and again, Blue Ivy reminds you...she is her father's child!
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Blue Ivy takes after her dad's swag. The inseparable duo were spotted in South Beach, Miami illuminating the streets outside their hotel with their yellow luster!
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"Mommy! All the pretty colors are so blinding! I'm...just..so..overwhelmed! When's my shot coming?! When's my shot coming?!" Blue plays on set with Bey at her 'Blow' video shoot.
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"I can be happy sometimes, see?"
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"Why are we clapping, again? I'm not in the shot."
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"Daddy, I'm more of a Nas fan."
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"Wait, Ma. I want the camera to see all angles of this sick dress!"
80. Splashin' & Playin'
"Mom, this water is clean, right? Because I'm not trying to splash in water I can't trust."
81. Beyonce Discusses Important Matters
"Mommy, I completely get it. Yes, I promise to watch the throne."
82. Mommy's Hugs
"Ok, Ma. I love you to pieces, but I like oxygen too." Bey may be the Queen, but this scene from her video "Blue" makes it look as if she can't get enough of being Mom.
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"Aaaahh, I'm having so much fun not thinking about anything...wiippeee...oh, wait...getting a little sick."
84. Just So You Know...
"I run things. Don't get it twisted."
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"Oh, Mommy, I'm so tired of seeing the wigs you snatched last night all on our floor. It's so exhausting. Like, when're they getting picked up? Not now? Oh. Ok."
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"Mommy, gimme that bottle!"
We could watch this adorable GIF of Blue Ivy nonstop forever!
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