Many entrepreneurs fund their passions, products and ideas for self-made businesses on a wing and a prayer. Though lack of funds may cause many to avoid stepping out on their own to succeed as an entrepreneur, there are several stories of those who overcame the odds to build multi-billion dollar products and brands.
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As shared on Forbes.com, John Paul Dejoria, co-founder of Paul Mitchell and Patron Spirits, was once homeless and living out of his car before pooling together $700 to start Paul Mitchell. Based upon his experiences from being homeless to now being a billionaire, he offers the following four secrets for entrepreneurs to build world class brands from the ground up.
1. Create the best product you can and know it’s the best product.
“Believe in yourself and know you have a great service and a great product that will put you in the reorder business… You’re never selling–you’re trying to get it into someone’s hands, whether it’s a service or a product–knowing it’s so darn good they’ll want to order it again or tell a friend about it.”
2. Stick to your vision and be ready for rejection.
“You’re going to run across a lot of rejection. Be prepared for the rejection. No matter how bad it is don’t let it overcome you and influence you—keep on going towards what you want to do–no matter what… You need to be as enthusiastic about door number one-hundred as door number one.”
3. Win over your early customers again and again.
“Once [a customer] says yes, you have to put your personality into it. Go by and thank them, make sure it’s going well…You must pay attention to your first customers—real attention, because it’s easier to keep somebody than to get somebody new. And those people you give the extra attention to will be your best sources for recommendations because they’ll like you and tell someone else.”
4. Hire one employee for multiple roles—it makes the company more flexible, efficient and lean.
“If you are hiring people, give them two or three jobs, and pay them a little more. If things get tough, you’ll never have to lay them off.”
Rashida Maples, Esq. is Founder and Managing Partner of J. Maples & Associates (www.jmaplesandassociates.com). She has practiced Entertainment, Real Estate and Small Business Law for 9 years, handling both transactional and litigation matters. Her clients include R&B Artists Bilal and Olivia, NFL Superstar Ray Lewis, Fashion Powerhouse Harlem’s Fashion Row and Hirschfeld Properties, LLC.
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Celebs Tweet Their Thoughts About #JusticeForSandraBland
1. Jesse Williams
#SandraBland's treatment while attempting to travel freely on HER public roadways has been acknowledged as unlawful. She is already dead.
2. Taraji P. Henson
"SAY HER NAME #SandraBland"
3. Ava DuVernay
"'Why are you arresting me?' Because you know your rights. Because I can. Because no one'll believe you. #SandraBland"
4. Kim Kardashian
#WhatHappenedToSandraBland We need answers!!!! This is NOT ok! This is all shady! They need to own up to this & tell the truth!
5. Jussie Smollet
"A loss 4 words. #SandraBlandMatters #BlackLivesMatter 👈🏿tell me this should change once the nation shows that we do. "
6. Snoop Dogg
🙏🌹. Sandra. Rip. 🌹🌹
7. K. Michelle
R.I.P to this queen. This could've been any of us. My prayers go out to her family. #sandrabland https://instagram.com/p/5fvlO_AhCf/
8. Gabrielle Union
SAY HER NAME!!! #SandraBland #SandraBland #SandraBland #SayHerName
"We must get to the cause of #sandrabland death because this CANNOT happen again #deathorfreedom"
10. David Banner
"When will we fight back. A man's duty on earth is to protect women and children. Where are the gangsters? Preachers? We need you. Please."
11. Nicki Minaj
"Rest In Peace #SandraBland"
12. Talib Kweli
"We the people ask @LorettaLynch to investigate #SandraBland #KimberleeRandleKing RETWEET "
Signs. Signs. Signs all around us. The Message is Here. #SandraBland
14. Missy Elliot
"When I look at the #SandraBland traffic video it brings so many emotions😳😢😡😡😤!"
15. Jessie J
"God bless your soul Sandra | #sandrabland | Change needs to come |Justice needs to be served | Heart… https://instagram.com/p/5fV79mQ0aw/ "
16. Jackee Harry
"It's time y'all, it's time.." #SandraBland #BlackLivesMatter
"In memory of #SandraBland these things don't make no kinda sense "
18. Holly Robinson Peete
I really don't look forward to having ANOTHER difficult conversation w my kids tonight...but here we go again😧💔 #SandraBland #SayHerName 😢
19. Jeffrey White
Sadly, doesn't matter by whose hand she died. Unjustified arrested set the outcome in motion. The state murdered her. #JusticeForSandraBland
Sandra could have been your mother, sister, aunt, friend or if she wasn't killed the community outreach advisor A&M. #SandraBland
21. Joan Smalls
"My heart is broken. Sending my deepest condolence to her family and friends. May you find Strength, Peace and Justice. When will this stop? #EqualityForAll #RIP #Why #SayHerName
22. Gladys Knight
Sandra Bland.... #SayHerName #SandraBland
23. Cara Delevigne
Things need to change NOW #SANDRABLAND #Justice #Equality
24. Meek Mill
"Rip to that young lady that lost her life about a traffic stop! 🙏 ima make sure I pray for her and her family! 🙏😄😄😄"