Hellobeautiful Featured Video

Makeup and beauty lovers: this post is for you. Over the past decade, there have been a series of products and innovations that have changed the beauty industry as we know it. Whether it was the invention of Fenty Beauty in 2017 which forced the makeup industry into more inclusivity or Baby Tresses, making it easy to style and manipulate your edges, there are products that have just been invented in the past 10 years that we could not imagine living without. Beauties, click through our list to see the best in beauty over the past decade. If you have a product that you don’t see but think is missing, sound off in the comment section! We want to hear from you.


Versace - Backstage - Milan Men's Fashion Week Fall/Winter 2018/19 Source:Getty

Muva Pat McGrath is one of the most high . She’s responsible for some of the most epic runway makeup looks from high end brands like Versace. So it’s no surprise when she launched her beauty line, people came flocking.

2. FENTY BEAUTY [2017]

Fenty Beauty by Rihanna launches into select Boots stores & Source:Getty

Rihanna entered the makeup game and changed the rules completely. Launching with 40 shades of foundation, she forced the makeup industry into diversity. After making $72M in sales in ONE MONTH, many brands started expanding their offerings for darker skin tones.

For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.