Black History Month has already been ruined and now Burberry is adding to the nonsense.
According to CNN, after pictures surfaced of a model recently wearing a noose hoodie during London Fashion Week, the iconic brand known for its trench coats has apologized for their racist and tone deaf design.
“We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection,” Marco Gobbetti, Burberry chief executive officer, said in a statement issued to CNN.
“Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake,” he added.
CNN reported that the design was criticized by model Liz Kennedy, who was featured in the show, but says her concerns about the noose were ignored dismissed.
Kennedy, who is white, took to Instagram to blast the designers on Sunday.
“Suicide is not fashion,” she wrote. “It is beyond me how you could let a look resembling a noose hanging from a neck out on the runway.”
“I had asked to speak to someone about it but the only thing I was told to do was to write a letter,” Kennedy added.
Kennedy also mentioned the “horrifying history of lynching” and how triggering this design is.
“Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck.”
She later revealed that the folks at Burberry made jokes about hanging a noose from the ceiling in the dressing room.
“Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled.”
Kennedy ending her post admitting that she was “ashamed” to have taken part in the show.
“I am ashamed to have been apart of the show. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about,” she concluded.
As we know, this apology comes after Gucci apologized for their blackface turtleneck sweater and Katy Perry for her blackface shoes. Listen, I don’t know if these folks are just trolling Black folks or not, but this is getting way out of hand, tiring and down-right racist.
Here’s what Black Twitter had to say about this serious fashion faux-pas.
Burberry - Noose Hoodie— Jerome Trammel (@MrJeromeTrammel) February 19, 2019
Gucci - Blackface Turtleneck
Moncler - Blackface Bubble Jacket
Prada - Blackface Purse Decorations
Katy Perry Collection - Blackface Heels
It’s intentional, boycotting designers increases publicity, which increases profit! They are making a fool of us! pic.twitter.com/T7jI3uLyfr
Yes, I’ve seen the hoodie that showed at Burberry with the noose around the neck. No, I won’t be discussing it. I’m not helping to push a viral moment for that brand by expressing outrage.— Shelby Ivey Christie (@bronze_bombSHEL) February 19, 2019
At this point, they are trolling us. pic.twitter.com/SGqAlqknRa
Y’all have lost your goddamned minds. “Fashion brand Burberry has apologized for showcasing a hoodie that featured a noose around the neck during its show at London Fashion Week.” https://t.co/UShcg3AakZ pic.twitter.com/E7Y7GbSII9— Saeed Jones (@theferocity) February 19, 2019
We have reached a kind of horror film level compulsion at this point — racists can’t control their racism in a climate of emboldened racism. It has become involuntary. Burberry apologizes for hoodie with noose around the neck - CNN https://t.co/p0N6rfILDg— Rebecca Carroll (@rebel19) February 19, 2019
This shit is for attention.— Dani Kwateng (@danikwateng) February 19, 2019
There's no fathomable way that fashion pulls from art and culture, yet is completely oblivious to triggering symbols. When will this mess end?https://t.co/8ZLHx2e4vf
Like I said, Black history month has been rescheduled. https://t.co/bEkDxZWOPj— Midwin Charles (@MidwinCharles) February 19, 2019
This @Burberry noose hoodie was sent down the runway recently during the Burberry show during 2019 London Fashion week. It was put out but they have now apologized and withdrawn it. However, it shows the insensitivity & bias in the fashion world pic.twitter.com/XxTI1hp2Qr— Reverend Al Sharpton (@TheRevAl) February 19, 2019
Burberry just featured a hoodie with a noose around the neck for London Fashion Week. I’m exhausted pic.twitter.com/YauqyAvYhj— ሶፊያ (@SophiaTassew) February 19, 2019
*Burberry catches heat for hoodie with noose around it... pic.twitter.com/uEA6hB5Vo1— SlowYaRollDonté ♿️ (@TrapKazekage) February 19, 2019
I’m really tired of all these fucking companies trying to make headlines with OBVIOUSLY racist styles (the blackface turtleneck hoodie, the noose necked burberry hoodie, stuff like that). Like... the fuck, stop constantly triggering black people to get media attention.— Noor ☭🇵🇸🇮🇹🧕🏼🦋 Nug Bug (@MuslimMissWorld) February 19, 2019
would love a window into how these things even happen— Steadman™ (@AsteadWesley) February 19, 2019
designer: so im thinking a brown hoodie
board: go on
designer: with a noose around the neck?
board: ahh yes perfect https://t.co/uNgBNNVaJR
This Black History Month is a Boondocks episode https://t.co/8CLoMMy6oV— Morgan Sherm (@morganLOOKS) February 19, 2019
I think all of these known name brand clothing designers are purposely creating offensive shit towards Blacks. @Burberry really??? How would you think having a noose around the neck of a jacket was cool?? #TopDesignersDoNotWantBlackPeopleInTheirClothes #TheMessageIsClear— *Sparkling TR3asure (@DatZetaLady) February 19, 2019
They made a "mistake." Hoodies AND a noose??? That's neither an accident nor is it a coincidence. IT'S CALLED MARKETING!!! Now we're going to see an uptick in Burberry purchases from attention-starved, designer label-consumed wannabes with no self respect. #HappyBlackHistoryMonth— 💋 #BossBabe in Real Estate❤ (@RevelationGal) February 19, 2019
So how many Black men are still going to wear Burberry to baby showers after hoodie they dropped with the noose on it? How many of y’all know why these companies are deciding to be so blatant with this stuff?— Nasir Manicato 🏁 (Trevon X Mitchell) (@Cubano_Boxing) February 19, 2019
.@Burberry decided it would be high fashion to feature a noose on a model on the runway at London Fashion Week— Kristen Clarke (@KristenClarkeJD) February 19, 2019
The noose is a symbol of racial terrorism, a weapon that reminds us of the 4,743 people lynched between 1882 and 1968 in the U.S.
Burberry’s actions are despicable. pic.twitter.com/jyjjDQkKxv
I’m starting to think these designers doing shit on purpose now, Burberry really thought it was ok to make a hoodie with a noose 😒— $haniGotBandz ™️ (@ThisWhy_YouMAD) February 19, 2019