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Rihanna‘s new makeup line Fenty Beauty has shoot other makeup retailers and encouraging the market to have more diversified foundations and product offerings across shades. Here are 25 photos of Fenty Beauty in action. Get into this flawless foundation, haute highlight, and more. You’ll want to run out to Sephora and buy it all!

1. @FentyBeauty

Fenty Beauty boasts 40 shades of founation (and there is talk of them releasing more!)

2. @LeomieAnderson

Model Leomie is wearing shade 440.

3. @_TaylorAnise

Pro Filt’r Foundation 370.

4. @ThemsDebDeb

Pro Filt’r Foundation in 430. KillaWatt freestyle highlighter in Trophy Wife.

5. @SheLovesTheFinerThings

Pro Filt’r Foundation in 390.

6. @TemmyLondon

Foundation shade 420. KillaWatt freestyle highlighter in Trophy Wife.

7. @Oluchionuigbo

Pro’Filtr Foundation in 470. Match Stix Trio in Deep.

8. @HeFlawless

Primer: Pro Filtr Retouch Primer
Foundation: Pro Filt’r Longwear Foundation in 360
Highlighter: KillaWatt Freestyle Highlighter in Trophy Wife + Mean Money/Hu$tla Baby
Contour: Matchstix in Truffle

9. @a1_fleeky

Pro Filt’r Foundation in 450.

10. @Shahdbatal

Pro Filt’r Foundation in 370.
Match Stix in Truffle
KillaWatt in Trophy Wife, Ginger Binge/Moscow Mule.

11. @FentyBeauty

Match Stix in Blonde.

12. @SonjdraDeluxe

Pro Filt’r Foundation in 350.
Highlight is Fenty Beauty Metal Moon.

13. @Nymatang

Pro Filt’r Founation in 490.

14. @Priscillaono

Fenty Beauty Pro Filt’r Instant Retouch Primer.
Pro Filt’r Longwear Soft Matte Foundation in 340.
Match Stix Shimer Skin Stick in Confetti (highlighter and eyes).
Match Stix Matte Skin Stick In Mocha (contour)
Pro Filt’r Longwear Soft Matte Foundation in 310.
Invisimatte Blotting Powder in Universal

15. @ItsFentyBeauty

Killawatt highlighter in Trophy Wife.

16. @Havake

Pro Filt’r in 290.
KillaWatt highlighter in Gloss Bomb.

17. @DestinyTaylorXO

Fenty Pro Filt’r Foundation in 450.
Match Stix Cocoa and Expresso.
Match Stix Sinamon.
Killawatt Highlighter in Gloss Bomb.

18. @yaalia_fashionsense

Soft Matte Primer.
Pro Filt’r Foundation in 390.
MatchStixTrio in Tan 300
KillaWatt Highlighter in Ginger Binge as blush. KillaWatt Highlighter in Moscow Mule as highlighter on lips and eyes.

19. @allthat_jas

Pro Filt’r Instant Retouch Primer.
Pro Filt’r Soft Matte in 380.
Highlight Contour Match Stix Trio in Tan 300.
Killawatt Freestyle Highlighter in Ginger Binge.

20. @BlackGirlLovely

Pro Filt’r Foundation in 420.
Match Stix Trio in Deep (contour).

21. @MakeupByGray

Pro Filt’r Soft Matte Foundation in 310
Killawatt in Ginger Binge and Hustla Baby for highlight.

22. @HerroyalCourtt

Pro Filt’r Foundation in 390.
KillaWatt Hustla Baby highlight.
Gloss Bomb in Fenty Glow for lips.

23. @im.ileanaa

Pro Filt’r Foundation in 310.
Match Stix in Linen and Amber
Highlight in Confettiz shimmer skin stick.
Lips in Gloss Bomb.

24. @ChrisaRaoKwu

Pro Filt’r Foundation in 390.
Match Stix in Walnut for concealer.

25. @SirenLuxe

Pro Filt’r Primer
Pro Filt’r Foundation in 350.
Matchstick in Maple.
Lips in Gloss Bomb.
KillaWatt Trophy Wife highlight.

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