Hellobeautiful Featured Video

It’s that time of year again, beauties: out with the old and in with the new! You probably have products that have dried up, or just don’t suit you anymore. It’s time to toss those out and restock with fresh new products for your new look in the new year. Here are 35 great options to choose from



The grand return of the Melanin Awards amplifies and honors the finest Black-owned beauty brands with honest reviews, and discusses the evolution of beauty in Hip-Hop culture.