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Earlier this week, we showed you behind-the-scenes photos and a sneak peek of Rihanna’s music video for her latest single “Rude Boy.”

Well, the full-length video is here!

Here’s what RiRi had to say about it’s concept!

“[The video] is completely different from any other video I’ve shot before. A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.