Bad Bunny Has The Internet Shook with Calvin Klein Campaign

Source: Paras Griffin / Getty

Dating back to the early ’90s when Mark Wahlberg (then known to the world as rapper Marky Mark) revolutionized the modern men’s underwear campaign, Calvin Klein has continued to send tongues wagging and pulses racing over the last 30 years. And international superstar Bad Bunny is the latest to don the iconic underwear.

On Monday, March 17, Bad Bunny was revealed as the newest celeb to strip down to his Calvin Klein briefs, courtesy of the brand’s Spring 2025 campaign. 

A series of steamy photos were released on CK’s Instagram, showing the 31-year-old star modeling the Icon Cotton Stretch Underwear. Modeling both black and white briefs, the Grammy winner was also snapped in the signature Calvin Klein tank tank.

Bad Bunny was photographed for the campaign in his native country of Puerto Rico and directed by photographer Mario Sorrenti, according to People.

Following the release of the campaign photos, Bad Bunny spoke about the opportunity to model for the legendary brand.

“This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny via press release.

“I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine,” he added.

In addition to the photos, Calvin Klein also collaborated with Bad Bunny to release a campaign film set to his song “EoO.”

In August 2024, The Bear star Jeremy Allen White, 32, made similar waves when his Fall 2024 Calvin Klein underwear campaign was released.

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