The devil works hard, but Fashion Nova works harder. As millions of Americans awaited their stimulus payments, Fashion Nova sent a text message to their customers promoting a stimmy sale that had #BlackTwitter in one unified “you tried it.” As if you want to spend your hold $1,400 check on fast-fashion threads (ok…maybe not all of it). Boasting up to 80% off storewide, FashionNova became the butt of their joke while also sending some of us straight to our virtual cart because, we did it Joe.
User @Brattzlife’s tweet, which has over 25K comments, sent the fast-fashion retailer to the top of the trending charts. Prior to the launch of the massive sale, a user predicted FashionNova’s appropriation of Black culture colloquialisms. And a las.
As always, the Internet didn’t disappoint with their reactions.
In all seriousness, FashionNova has faced controversy for profiting off Black dollars without having meaningful involvement in the community. They’ve also been accused of stealing Black designer’s designs. In response to the backlash that occurred most recently amid #BlackLivesMatter protests, through several partnerships and giveaways. They recently announced a $1 Million scholarship fund with Megan Thee Stallion and gave away $1 Million in COVID relief with Cardi B.
Still, the online shop, with brick and mortar stores in the Cali area, proved again they are nothing more than culture vultures with BBLs.
That one-day shipping is so clutch though.