While many beauty companies are jumping on the bandwagon of creating cruelty-free and organic products, Aveda has long been creating all-natural offerings. Recognized by Peta as a cruelty-free brand, almost all of their products including hair, body and skin are vegan. Aveda was born cruelty-free and with its new lipstick collection, Feed My Lips Pure Nourish Mint Liquid Color Balm ($29.00, Aveda.com), the brand is working to have all formulations be 100 percent vegan by 2021.
Free of beeswax and honey, the seven-piece collection includes a diverse range of lipstick and lip gloss shades. From cherry reds to classic nudes and everything in between, the Feed My Lips Pure Nourish Mint Liquid Color Balm provides a huge color payoff. Its sheer to medium coverage also comes in handy for days when we’re deciding on a simple everyday look or opting for a glamorous beauty beat.
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Coming Soon! 😆✨👄. *NEW* @aveda Color Balm & Gloss❗️7 Great shades for those pouts! . . The Gloss smooths & plumps w/ all day moisture while the Color Balm gives 8 hours of wear 🙌🏽 . •• 100% Vegan! . . . . Due Early September 😆😉. #feedmylips #lipgloss #colorbalm #avedaproducts #avedalipgloss #avedacolorbalm