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Coat With Serum

It’s tempting to rush to the comfort of your retired flat iron the second a hair slips out of place but resist the urge! It’s much better to add some heat resistant serum and let the hair lay heavy.

That way when you have no choice but to come back for a touchup it’s protected and you won’t need as much heat. My go-to is Fantasia IC Heat Protector Straightening Serum ($4.99, Walmart.com). I’ve been using it since before I went natural seven years ago and it’s never let me down.

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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.