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CAPTION CORRECTION!!! 2018 FIFA World Cup closing ceremony

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We learned a great lesson about fear yesterday when Will Smith bungee jumped over the Grand Canyon. Fear is only mental.

Smith spent his 50th birthday with millions of people watching him accomplish the incredible feat.

After the jump, with adrenaline spiking through body, Will gave us some words to live by. “Life is hard. You might get hurt. Your heart might get broken. You might lose your job. But, you still gotta commit.”

The family was all there:

#BlackTwitter had a lot to say about Will’s epic jump and dubbed his birthday a national holiday.

Since Will Smith joined Instagram, his creative approach has significantly influenced the culture. His innovative videos, inspiring messages and Hollywood connections make his Instagram the best destination on social media.


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For 2024’s iteration of MadameNoire and HelloBeautiful’s annual series Women to Know, we knew we wanted to celebrate the people who help make the joys of film and television possible. To create art is to create magic. This year, we spotlight Hollywood Executive’s changing the face of cinema.